Austin's Zero-Proof Beverage Pioneer Introduces Six New Reasons to Level Up Your Drinking Game
Austin, Texas (November 5, 2025) - Highpour, the innovative hemp-derived THC beverage brand launched in September 2025, is expanding its portfolio with the introduction of Highpour Seltzer and Highpour Margarita. These new zero-proof, hemp-derived beverages feature three premium seltzer flavors and three canned margarita options, complementing Highpour's flagship 750 mL bottle now available online, in liquor stores, select dispensaries, and on drink menus in Austin, Chicago, Atlanta, and beyond. The newest drink options from Highpour aim to deliver elevated levels of enjoyment to social moments of adult leisure and adventure.
Highpour is redefining social drinking as the first THC beverage crafted specifically for cocktail programs—from top-tier bars to home gatherings. Designed for adults 21+, Highpour is enjoyed in bars, restaurants, at home, and among friends across all legal states. Launched by a team of elite beverage industry leaders, Highpour is driving a cultural shift in how people gather and imbibe, leading the fast-growing category of functional THC beverages. Highpour adds clarity and connectivity for 21 and older imbibers, pushing to inspire new rituals with smooth flavor in every sip.
The new lineup includes six beverages, each available in convenient 4-packs. Highpour Seltzer comes in Blueberry Lemon, Orange Vanilla, and Ranch Water. Each can is a 12-ounce, low-dose THC drink with 2.5 mg THC, 1g sugar, and just 15 calories. Highpour canned margaritas—Grapefruit, Classic, and Pineapple—offer a bolder experience with 10 mg THC, 5g sugar, and 25 calories per 12-ounce can.
Powered by beverage industry veterans and rising stars, Highpour aims to disrupt traditional drinking norms by offering a delicious, non-alcoholic option for those seeking a relaxing buzz without compromising control, clarity, or the next morning. "In less than 60 days since launch, we're thrilled to introduce premium canned THC drink experiences to our collection. Our advanced infusion technology ensures seamless mixing, consistent potency, and great flavor in every sip. Highpour's new beverages are perfect for canna-curious beginners and those looking to elevate their vibe with bold flavors and stronger effects—ideal for a night of relaxation, weekend fun, or even a day at the spa," said Daniel Barnes, CEO and Co-founder.
Committed to premium flavor, ultra-consistent dosing, and unmatched quality, Highpour is developed by leading scientific and culinary minds. All Highpour beverages are crafted with 100% Micronized THC Isomer and do not contain CBD, mystery blends, or unnecessary additives. Crafted to be mixed and shared, it uses an agave base and hemp-derived THC with advanced technology. Highpour Seltzers have a suggested retail of $4.99 per can and $19.99 / 4-pack. Highpour Margaritas have a suggested retail of $5.99 per can and $24.99/4-pack. These 4 packs are now available in select specialty stores.
Highpour is working hard to announce additional expansion news in early 2026. To stay up to date and for more information, follow @the_highpour.
For More Information:
https://highpour.com/