Premium Hydration Overtakes Enhanced Water
Amid rising consumer disdain for high-calorie beverages, a convergence in demand for simple refreshment and functionality is starting to give rise to a broad, catch-all category: premium hydration.
Review: Califia Farms Almond Milk Holiday Nog
'Tis the season (well, close enough), and we're beginning to see a number of new holiday-inspired line extensions roll onto the market. One of them, Califia Farms’ “Holiday Nog,” is certainly one of the more unique tasting holiday beverages that we’ve come across lately.
Fred Water Aims for the Back Pocket
The new Fred focuses on three messages: what happened to the image of water, the flask’s compatibility with pockets and the push for endless refills.
The Battle For Breakfast
It shouldn’t be surprising to see traditional breakfast food producers chasing the liquid breakfast market, however; that’s because it’s becoming a can’t-beat-them-so-you-join-them-proposition.
Review: Litl’ Squirts
Hailing from Maine, Litl’ Squirts is a line of flavored enhanced water beverages designed for kids. All in all, we wouldn’t say that this is an overly innovative or unique product, but the flavor execution is good and should have pretty broad appeal. Unfortunately, however, the packaging is a bit of a different story...
Lawsuit Claims BluePrint Juices are Neither “Raw” Nor “Unpasteurized”
The suit, which was filed in U.S. District Court for the Southern District of New York, accuses Hain Celestial of dishonestly marketing its BluePrint brand of high-pressure processed (HPP), super-premium juice and cleanse products as “raw” and “unpasteurized.”
BevNET Live: The Money Comes In — Now What?
During his talk, "Moving Beyond Bootstrapping? Here's What More Capital Solves -- and Doesn't," Lerner will discuss the ways that an increased capital investment gave his brand access to the cash it, like all brands, desperately needed to be able to grow and scale. The talk will show that money doesn't solve everything, however, as Lerner will also provide thoughts about the ways he felt that capital was successfully deployed -- and some of the ways he'd have used it differently.
New Wrongful Death Lawsuit Targets Red Bull
The New York Daily News today reported that the family of Brooklyn man who consumed a can of Red Bull shortly before suffering a heart attack is planning to file an $85 million wrongful death lawsuit against the energy drink company. While Monster Beverage Company is facing at least two lawsuits claiming wrongful death as a result of consumption of the company’s energy drinks, this new case is believed to be the first of its kind filed against Red Bull.
AriZona Launches Water Enhancers With Familiar Flavors
Wesley Vultaggio, AriZona's owner and creative director, told BevNET that while MiO brings new, untested flavors to the market, AriZona’s water enhancers benefit from the established success of its flavors. The company has been selling these flavors in cans for years, now they just have a different form.
Review: Health-Ade Kombucha
Marketed as “a bubby probiotic tea,” Health-Ade, is a line of small-batch kombucha drinks that are currently distributed in the Los Angeles area. The company, which recently garnered an investment…
Distribution Roundup: Kroger Not Done Yet
As part of its Taste of Tomorrow program, Kroger has taken on Just Chill, KonaRed, AquaBall and Fred Water. Meanwhile, Red Jacket Juice and AMAZON Beverages have secured distribution with smaller independent retailers.
Non-GMO: Runa Co-Founder MacCombie Details Certification Process
It’s fraught with controversy, but the latest in certifications -- which have in the past decade ranged from carbon impact statements to recycled content, from Organic to Fair Trade to Kosher and Gluten-Free -- is non-GMO (Genetically Modified Organisms). Runa co-founder and co-CEO Dan MacCombie recently volunteered to help BevNET readers understand some of the work involved in the process, as his company found it to be fraught with speed bumps. Here’s his story.
Review: Limonitz (Ginger and Strawberry Varieties)
After sampling (and enjoying) the Mint variety of Limonitz' line-up of sparkling lemonades, we decided to take a look at two other flavors from the brand: Ginger and Strawberry. From our perspective, one of the varieties stood out as the best of the bunch... which one was it?
Channel Check: Asceptic Juice Drinks
While our sources don’t necessarily sort by marketed demographic, here’s an interesting look at some of the top kids’ beverages via a look at the $1.1 billion aseptic juice drinks category. No surprise that Capri Sun is the leader here, but there are rising brands in the mix, including Honest Kids and V8 V-Fusion.