In a Senate committee hearing that could have far-reaching implications for the energy drink business, a group of focused Senators tore into the current and past marketing strategies of energy drink companies, claiming they have targeted vulnerable children as potential consumers.
We're seeing a growing number of carbonated kombucha products on the market, including Live Soda, a brand of drinks that blend kombucha and soda. The products, which come in three varieties, are sugar- and stevia-sweetened and nicely formulated and feature flavors that may find some mainstream traction -- something that has eluded the kombucha category.
From HPP juices to evolving forms of energy products, the non-alcoholic beverage industry is being lauded for innovation. Some of these companies have been showcased in lists recently assembled by Forbes and BrandInnovators.com, confirming the diverse roots of ready-to-drink beverage trail blazers.
While Nu Smoothie is certainly a straightforward product -- it's a 100 percent blend of purées and juices -- we're left feeling as though the company is chasing a juice/nectar market that existed a decade ago.
Casey’s General Store was viewed as an operation that had adapted to changing times following a report from a Kansas City, Mo., television station indicating that Casey’s had enacted a restriction on the sale of energy drinks to minors. The report quickly snowballed to other parts of the country. Only problem: Casey’s wasn’t actually adapting — it was following its own status quo.
The opinion of a New York State appeals court mirrored what many denizens have muttered to themselves since Mayor Michael Bloomberg first hatched his soda ban efforts: too much power.
The first set of witnesses to be called for questioning by the U.S. Senate Committee on Commerce, Science, and Transportation during tomorrow's hearing on energy drink marketing includes representatives from the three biggest energy drink companies in the U.S., including Rodney Sacks, the chairman and CEO of Monster Beverage Corp.
The debate over energy drink safety is moving to the U.S. Senate tomorrow with the start of hearing in the Committee on Commerce, Science, and Transportation examining the way energy drink companies market their products.
Oatworks recently unveiled a revamp of its ready-to-drink oat-based beverages. Now promoted as an “oat-powered natural smoothie,” the three-SKU drink line features new packaging and a tweak in formulation of the drinks to create a slightly more viscous mouthfeel. Have the updates to the brand changed our opinion of the products? Not exactly...
After years of massive growth and reportedly reaching the $1 billion benchmark at the end of 2011, Rockstar Energy appears to be falling off the pace with industry leaders Monster and Red Bull, according to analysis of June convenience store numbers provided by Wall Street investment firms. Rockstar attributed much of that separation to increased promotional activity on the part of Red Bull and Monster.
Fit Pro “Daily” is a protein/meal replacement beverage that is made with real milk. However, unlike many other dairy-based protein drinks, Fit Pro is lactose-free. On the whole, we think the company has created something that can, at least when it comes to the balance of taste and nutrition, hold its own against pretty much any protein drink out there.
PepsiCo hasn’t admitted defeat, but it continues to build away from its flagship. Next year, the soda giant will soon join the thriving premium water category with the launch of a new brand called Om, according to a recent report in Beverage Digest.
Goldenhive is a micro-brewed tea that is made with organic tea, unrefined Northwest honey and lemon juice. The flavor is simple and straightforward, with a smooth but bold base of black tea and loads of honey flavor. Overall, we really like the flavor of this product and feel as though it could, with some further development of the brand, have some potential.
PepsiCo’s beverage business might have failed to impress this quarter, but the company may have some big sweetener innovations on the horizon, according to Morgan Stanley analyst Dara Mohesian.
