Let’s face it: this winter has been one for the books, a tragedy, a horror story. Across the country, we have had to contend with record cold, brutal conditions, massive amounts of snow, sleet and freezing rain, all of which have made for an awful business climate. The only Polar I ever want to talk about is Polar Beverages, in Massachusetts, not polar vortex. Sadly, that weather is nevertheless the bane of the beverage business.
Gazpacho Alcaraz is a high pressure processed (HPP) beverage that is billed as “the drinkable salad.” It uses a blend of tomatoes, water, cucumbers, green peppers, onion, extra virgin olive oil, red wine vinegar, garlic cloves and sea salt. From a flavor perspective, it’s very like a gazpacho, with a tomato heavy flavor that’s absolutely delicious.
By communicating the brand’s health-focused proposition in easily comprehensible terms while targeting the everyman, the everymom and the everykids, Zevia has posted hearty results.
Equity crowdfunding platform CircleUp has raised $14 million in a new round of financing, the company announced today. The company, which attempts to enable entrepreneurs to reach qualified investors online to initiate or complete fund-raising rounds, says it has helped more than 30 companies raise over $30 million in growth capital, mostly in the consumer products space.
We’re just one day away from BevNET FBU Boston and excited to announce the addition of a free video stream of the event! Broadcast live from the Artists for Humanity EpiCenter in Boston, the video stream will feature every presentation and panel from the one-day business education and networking event.
Cleveland-based Garden of Flavor produces a line of cold-pressed juices and juice cleanses and recently introduced three new juice varieties that contain added probiotics. While we think the company has done quite well with the formulation of the juices, we do think that the labels could be improved upon as some consumers might be confused as to which varieties contain added probiotics and which do not.
Splash, which is operating as a wide-ranging turnkey sales operation, is being run by original Marley CEO Robert Nistico and Kevin McClafferty, who succeeded Nistico in that position. Also on board is Chief Marketing Officer Lee Brody, Marley’s former global director of marketing.
In the embedded video, which was filmed at Natural Products Expo West 2014, Baagua founder and CEO Dale Starnes said that the inclusion of whole-piece ingredients was “a happy accident.” It started as a practice of efficiency.
Early registration for BevNET Live Summer 14, our flagship semiannual event for the beverage industry, expires on April 1. With only one week remaining to take advantage of this, now is a great time to register.
BevNET is now accepting submissions for its first Craft Spirits and Mixers Guide. Amid a booming market for artisanal and hand-crafted spirits, the new guide will be a key resource for retailers and distributors who are looking to meet rising consumer demand with new and innovative offerings. The guide will also be a great opportunity for service and supplier companies who work with craft distillers and mixer companies as a way to promote and showcase their products.
The triumphant push of coconut water has influenced mainstream consumers to think about water in different terms and paved the way for the next tier of coconut water brands, such as Harmless Harvest and Zola. At Natural Products Expo West 2014 in Anaheim, Calif., yet another tier seemed to be taking shape. But it wasn’t coconut water; it was an amalgam of offbeat water brands. We had maple water, birch tree water and barley water. We had cactus water, olive water and even artichoke water.
In an interview with BevNET CEO John Craven, David Smith said that High Brew would “attempt to reverse that trend” of sweet coffee products with a formulation that features a stronger coffee flavor than competing brands along with reduced sugar and calorie content, as compared to other coffee drinks.
The luxury of eating well without putting in the time was once reserved for those able to finance a maid or butler. Now, replacement beverages are stepping up and Omgblends wants a piece of the pie, which already includes brands such as Suja and Sambazon.
UCE Juice Taro Twist is a 45 percent juice-based beverage that is enhanced with caffeine and sweetened with fruit juices and stevia. All in all, it’s a decent tasting juice cocktail product that is probably best described as caffeinated fruit punch. Unfortunately, however, the branding has us somewhat confused as to what this product is and where it fits in the market
