Review: Mastiqua Water

Mastiqua is a sparkling mineral water flavored with mastiha, "a world-renowned natural resin from the Mediterranean island of Chios," according to the supplier. For most people out there, that really will give no indication as to the taste of this product, which has a flavor that is almost like a light birch or sarsaparilla flavor with a mint finish. While we do like what's inside the bottle, we think that the branding, which is very heavy on its Greek origins, is not the best way to position it.

Nawgan Marketer Adds ON Powered Refreshment; Kirin Ups Investment

With a new round of funding in hand, the company behind brain-boosting beverage Nawgan has launched a new brand of functional drinks intended broaden its reach to a wider range of consumers. Launched today, ON Powered Refreshment is a line of energy/refreshment beverages that are formulated with a blend of tea leaf-sourced caffeine and ornithine, an amino acid said to have several health benefits.

Expo West Intro: Rooibee Roo

Rooibee Roo, a caffeine-free tea marketed toward children, will make its debut at the upcoming Natural Products Expo West show in Anaheim, Calif. According to the company, the tea is USDA organic, rich in antioxidants, gluten-free and has 100 percent of the recommended daily value of Vitamin C. Per 8 oz. bottle, the product contains 49 calories and 12 or fewer grams of sugar (the exact figures will be decided).

Why the Specialty/Gourmet Channel is Important for Early Stage Brands

At the 2014 Winter Fancy Food Show, we spoke with several attendees & exhibitors about why the specialty channel is “more forgiving and less expansive” to enter than other channels and ways that food and beverage companies can manage an effective specialty retail strategy.

Review: Daily Greens (Additional Varieties)

More varieties of Daily Greens means more green juice -- and once again, we like what the company has formulated in the three additional varieties that we sampled for this review. From a hemp milk-based beverage to a juice blended with carrot and tumeric, we like the way that the company has offered consumers a bit of differentiation from competing products.

California Legislator Wants Warning Labels on Sugary Drinks

A bill introduced in Sacramento on Thursday, sponsored by State Senator Bill Monning, would require carbonated soft drinks and most other sugar-sweetened beverages sold in the state to carry warning labels for obesity, diabetes and tooth decay, according to reporter Sharon Bernstein of Reuters. The bill has been supported by several public health advocacy groups.

Dr Pepper Snapple to Test Market New Line of Naturally-Sweetened, Mid-Calorie Sodas

In a quarterly earnings call, Dr Pepper Snapple (DPS) announced that it is planning to test market 60-calorie versions of its Dr Pepper, 7UP and Canada Dry soft drinks. While DPS executives offered few details about the new sodas, the products will be formulated with a mix of sugar and stevia and contain no artificial sweeteners.

Distribution Roundup: Buffalo Wild Wings to Pour Dr Pepper

Buffalo Wild Wings (BWW) and the Dr Pepper Snapple Group jointly announced on Thursday that Dr Pepper will soon be available at the fountain of all of the chain’s approximately 600 restaurants in 41 states. It makes for a good match in flavor diversity, too. Dr Pepper claims to be made with a blend of 23 flavors, unbeknown to non-corporate alchemists. BWW lists 22 flavors of wings on its menu.

Channel Check: RTD Tea

Lots of shakeup here in the tea category as AriZona and Lipton’s core brands seem to have cooled a bit while Lipton’s PureLeaf is soaking up share. Even the vaunted Arnold Palmer has begun to slow, with small declines registering for the first time. Is it just a seasonal issue?

Review: Owl’s Brew

As we expand our beverage reviews to include more non-RTD products, including cocktail mixers, Owl’s Brew, which markets a line of teas that are crafted for use in cocktails, is a great place to start. From a flavor perspective, the products are very enjoyable; whether we drink it straight or use it as a mixer, the enjoyment factor is the same. Add to the mix some standout packaging, and you've got a great recipe for success.

Dirty Chai: Sweet Leaf to Debut Coffee-Tea Blend

Organic and refreshing continue to be the plays for the company’s latest release, a coffee-tea blend in Original and Vanilla flavors, which will debut next month at Natural Products Expo West in Anaheim, Calif. And as far as ready-to-drink products go, Meghan Conboy, the marketing manager of Sweet Leaf, said that these products serve as the first of their kind.

Review: Bissap Breeze

Often marketed as tea drinks, RTD hibiscus-brewed beverages have been popping up with greater frequency in recent years. A relatively new brand is Bissap Breeze, which sells a line of hibiscus drinks and concentrates. In our review of its RTD products, we think the company has done a good job with the formulation and branding of the drinks, but could use a bit of tweaking, and, perhaps, a trimming of its line up.

When Snow Strikes: A Whole Foods Case Study

Washington City Paper reporter Jessica Sidman writes that on Wednesday, with snow looming, lines stretched two lengths of the store. She also took photos of 12 items that, by 8 p.m., were out of stock or close to it.