When marketing kids beverages, companies typically have two consumers in mind: the kid, who they hope will be drawn to the packaging and flavor, and the mom, who they’re looking to satisfy with the ingredients and price point.
Victoria's Kitchen Almond Water has unveiled a new look, and it's a big upgrade for the brand. With a full wrap label that delivers a clean and appealing vintage look, the three SKUs look polished and appealing. The revamp also addresses one of the big concerns that we had with the original rendition of the brand - - that all three flavors looked almost identical.
Suppliers & service companies, apply today to be part of 2014's definitive guide for beverage industry resources, deadline to be included is January 4, 2014.
The owners of CytoSport, Inc., which produces Muscle Milk, are planning to sell their company in an unparalleled fashion: by auction.
Amid rising consumer disdain for high-calorie beverages, a convergence in demand for simple refreshment and functionality is starting to give rise to a broad, catch-all category: premium hydration.
'Tis the season (well, close enough), and we're beginning to see a number of new holiday-inspired line extensions roll onto the market. One of them, Califia Farms’ “Holiday Nog,” is certainly one of the more unique tasting holiday beverages that we’ve come across lately.
The new Fred focuses on three messages: what happened to the image of water, the flask’s compatibility with pockets and the push for endless refills.
It shouldn’t be surprising to see traditional breakfast food producers chasing the liquid breakfast market, however; that’s because it’s becoming a can’t-beat-them-so-you-join-them-proposition.
Hailing from Maine, Litl’ Squirts is a line of flavored enhanced water beverages designed for kids. All in all, we wouldn’t say that this is an overly innovative or unique product, but the flavor execution is good and should have pretty broad appeal. Unfortunately, however, the packaging is a bit of a different story...
The suit, which was filed in U.S. District Court for the Southern District of New York, accuses Hain Celestial of dishonestly marketing its BluePrint brand of high-pressure processed (HPP), super-premium juice and cleanse products as “raw” and “unpasteurized.”
During his talk, "Moving Beyond Bootstrapping? Here's What More Capital Solves -- and Doesn't," Lerner will discuss the ways that an increased capital investment gave his brand access to the cash it, like all brands, desperately needed to be able to grow and scale. The talk will show that money doesn't solve everything, however, as Lerner will also provide thoughts about the ways he felt that capital was successfully deployed -- and some of the ways he'd have used it differently.
The New York Daily News today reported that the family of Brooklyn man who consumed a can of Red Bull shortly before suffering a heart attack is planning to file an $85 million wrongful death lawsuit against the energy drink company. While Monster Beverage Company is facing at least two lawsuits claiming wrongful death as a result of consumption of the company’s energy drinks, this new case is believed to be the first of its kind filed against Red Bull.
Wesley Vultaggio, AriZona's owner and creative director, told BevNET that while MiO brings new, untested flavors to the market, AriZona’s water enhancers benefit from the established success of its flavors. The company has been selling these flavors in cans for years, now they just have a different form.
Marketed as “a bubby probiotic tea,” Health-Ade, is a line of small-batch kombucha drinks that are currently distributed in the Los Angeles area. The company, which recently garnered an investment…
