The Kroger Company is expanding more than its natural, organic beverage options. It’s also expanding its already massive footprint, moving more heavily into the southeast and mid-Atlantic markets via acquisition.
Launched as an exclusive at Trader Joe’s, ZICO Tropical is the company’s second coconut water and fruit juice blend. The product, which is made with pineapple, guava, orange, passionfruit and…
Thursday is your last chance to secure a listing in BevNET's 2013 Natural Beverage Guide, the beverage industry’s largest guide to beverages targeting the natural channel, including juices, teas, bottled waters, CSDs, concentrates, powders, and other natural beverage enhancers. This key resource will be aimed at beverage retailers and distributors who are looking to include additional natural products.
When the fastest growing non-alcoholic beverage brand in the U.S. meets one of the hottest beverage categories in recent years, you get (drum roll, please): Sparkling ICE Lemonade. The new…
Bustling with delicacies, deals and debuts, the Fancy Food Show returned to New York City’s Jacob Javits Center after a two-year stint in Washington D.C. -- and, let’s face it, there’s no place like the Big Apple. Visiting with beverage industry stalwarts and new players alike, BevNET spoke with a number of executives at the event, with many offering news and insight that might prove to have a significant impact on the second half of the year -- and well beyond.
iCON Energy Drink basically offers the same functional benefits as top selling competitors, but without the branding of the big players, which, in turn, likely leaves this product relegated to the dangerous strategy of competing on price against massive companies that have economies of scale (memo to small beverage companies: this never works).
Exclusive, which carries over 30 beverage brands in its portfolio, would ship direct from its headquarters in Long Island, eschewing sub-distributors and the construction of a warehouse facility in the New England region, according to an executive with the company.
Lawyers for Monster Beverage Corp. must be accustomed to courthouses by now. However, this time around, the company is being subjected to a different kind of lawsuit. Caffeine doesn’t even enter the picture.
With the coconut water category having exhausted the spectrum of “normal” flavors, it’s no surprise that drinks like this one, which blends coconut water with chili extract, are popping up. Yet while Taste Nirvana has created a very good product, the pairing for coconut water and chili seems to have rather niche appeal.
Rockstar Energy recently extended its already huge portfolio of drinks with Rockstar Pure Zero. In our review of the "Punched" variety, we think that the company has done well to stay true to its image and branding while creating a very enjoyable tasting product.
Greg Fleishman, the veteran marketing hand brought on to help broaden the company’s consumer base, has left the company after a three-year run. Sambazon CEO Ryan Black confirmed Fleishman’s departure, saying that the separation was amicable and that the brand – which sells products largely based on the Amazonian Acai berry – is on a positive growth trajectory.
Although many beverage brands have turned their attention toward innovative sweeteners, a recent study shows that most consumers aren’t yet doing the same.
Just for a limited time…Register for BevNET Live Winter 2013 and save $250 off of full price registration. The event, which takes place on December 9 and 10 in Santa…
Initially launched in New York City, Honest Tea’s Raspberry Tea is a new offering that very much follows in the footsteps of the company's successful line of “Just a Tad Sweet” organic teas.
