Arnold Ventura, the Stanford Business School-trained MBA who started the Coba line of Mexican themed drinks, has left the business to join PepsiCo's Naked Emerging Brands group as a natural product channel strategist.
Scientists have been meeting during The Use and Biology of Energy Drinks: Current Knowledge and Critical Gaps, a conference held Thursday and Friday at the Neuroscience Center Building in Rockville, Md. to try to determine the extent of research into these products, which have come under increasing regulatory scrutiny.
It seems that Ringo and the Beatles were well ahead of their time, beverage wise. Using a little poetic license, I assume they meant things should be natural. Yes, I know they didn’t really mean that, but I wanted a lead-in to the theme of natural, and I love the Beatles.
Overcrowding, and not enough differentiation between products. In recent years, we'd be talking about the energy category (which still fits the bill), but today, the same can be said about the coconut water space. And in the case of Just Coco, a new line of coconut waters from Brazil, we have to ask: why would consumers purchase this brand over whatever they're already drinking?
Amid growing concerns about the safety of artificial sweeteners, and faced with declining sales of its diet carbonated soft drinks (CSD) The Coca-Cola Co. has launched a series of new ads defending the company’s use of aspartame.
In the midst of thriving demand for lemonade comes Limonitz, a line of sparkling lemonades that are sugar-sweetened and USDA Organic certified. In our review of the company's mint-flavored variety, we find the product to be a very straightforward and enjoyable beverage, and one that definitely seems like a nice approach to the organic soda set.
It’s a full day, and it will cover everything from investment, financial forecasting and packaging design imperatives to the world of marketing online.
Line extensions are officially the name of the game here, as we see why the combination of Coke distribution and Monster Energy is so potent: look what it’s done with Monster Rehab. It’s now bigger than Rockstar, according to IRI. Meanwhile, Java Monster and Red Bull Total Zero are also huge products in their own right, filling out strong market niches.
Nine months after its acquisition of Hydrive Energy, Austin, Texas-based Big Red has revamped and relaunched the brand, which the company now markets as an "energy water."
Enhanced water. The segment carries quite a bit of resonance among beverage people because of the heady run of Vitaminwater in the early 2000s, and the outsize sum that Coca-Cola ultimately paid to buy it in 2007. Then things kind of went flat.
Based out of the Finger Lakes region of New York, Red Jacket Orchards markets a line of cold-pressed juice blends, most of which use apple juice as a base. The products, which require refrigeration, are quite good, but land in a seemingly strange white space between shelf stable and “raw” juice products...
With significant retail placement in hand, Golazo is now looking to expand awareness and trial of its products through unique interactions aimed at consumers whose interests are aligned with that of the brand.
BevNET is pleased to announce that, as part of its comprehensive look at early beverage company funding practices, CircleUp’s Katie Fitzgerald will be speaking during the September 12 Beverage School program at San Francisco’s Fort Mason Conference Center. Ms. Fitzgerald will be on hand to explain crowdfunding as a way of raising capital and building brand awareness for beverage companies.
Securities and Exchange Commission documents show that on July 5, PDK Energy bought the assets of Mix1 for $120,000 and 2.5 million shares of stock. PDK is a Mississippi-based public company formed for the purpose of "developing, marketing and distributing unique beverage brands for the youth and energy drink markets," according to financial statements.
