Brooklyn-based Plan Tea has launched two new varieties -- Masala Chai and Green Tea with Mango -- to its line of organic teas. Well-formulated and incorporating a couple new packaging changes, the products are excellent additions to the brand.

Watersensations is a new line of liquid enhancers that come packaged in the company's innovative, patent pending “LiquiPack.” In our review of the brand's "energy" variety, we think the company has done a great job in creating a pleasant flavor profile and a product with added functionality (energy) that will likely attract more mainstream appeal. On the branding front, however, watersensations could use a little work.

Aloe drinks remain a category on an upward trend, and Sabila, which markets a line of aloe beverages, has created a solid brand with some excellent formulations and blends. That being said, Sabila, like other competing products, would benefit from a shake-up in its packaging -- most of these aloe drinks look a lot alike, no?

In the latest iteration of the brand, Powercoco has revamped its label and shuffled its flavor varieties, adding a new Fruit Punch product in the process. We like the updates to the beverage line but think that the brand still has a bit more room to grow in terms of its look and positioning.

How does a raw juice brand stand out among the dozens of new entries hitting the market? Being completely raw (no high pressure processing nor pasteurization) is certainly one way to do it. Project Juice, which markets a line of organic juice blends is following that path, and doing it well, with a variety of unique flavors and well-executed branding.

Last month, Chameleon Cold-Brew added three new varieties to its line of cold-brewed coffee concentrate products. In our sampling of the company’s East African, Indonesian and mocha flavors, we feel…