Press Clips: BluePrint Heist in NYC, Monster’s Mad, Pepsi Drops Lil’ Wayne
Robberies, vendettas and crude language… it’s just another run-of-the-mill week for the beverage industry.
Golazo Triples Distribution Throughout West Coast
Less than 18 months since the brand’s debut, Golazo, which markets a line of soccer-inspired energy and sports drinks, has more than tripled the number of retail locations where its products are sold. The company today announced that Golozo drinks are now sold in 1,600 stores in eight states throughout the West Coast, including all Safeway and Whole Foods locations in the region.
BevNET Live: Get Cultured with Vita Coco, Food Should Taste Good, and Sambazon Executives
Peter Lescoe, the founder of snack chip brand Food Should Taste Good, will join coconut water category leader Vita Coco's co-founder Michael Kirban and veteran food and beverage marketer Greg Fleishman, currently the CMO of Sambazon, for a discussion of the role their companies’ distinct cultures have had in their ability to grow and be profitable.
Spotlight Category: Bottled Water
High-end water continues to grow as Smartwater and Fiji strongly outpaced gains for the rest of the category. That said, evian appears to have slowed ahead of new bottle innovation and other varieties that Symphony IRI lumps into the category, like the Vitaminwater family, SoBe and Capri Sun are also showing some share erosion.
Video: BevNET Live = Opportunity
More than just a business conference, BevNET Live Summer ’13 offers a range of networking options with dozens of distributors, retailers and investors that will be in attendance at the show. To get a better sense of what BevNET Live is all about, here’s a brief look at the range of speakers and content-driven opportunities that we’ve featured at past events.
Aiming for Enhancement
Adapting to the millennial generation’s desire for variety and convenience (dubbed “the chill hustle” by MTV trendspotter Nick Shore at BevNET Live Winter 2012), a multitude of brands have altered their approach to beverages. It’s not just what the beverage is—it’s what you can add to the beverage. As a result, powder and liquid enhancers have further cemented their positions in the beverage industry, symbolizing the new-age thirst for portable interaction and healthy products.
Review: Motto Sparkling Matcha Green Tea
Motto is a new brand of sparkling matcha teas made with honey, agave nectar, lemon juice and apple cider vinegar. The brand has done well to hit the ground running with an excellent flavor profile and a minimalist, yet striking, label and bottle.
Sparkling Ice Ups Stock in Lemonade
Sparkling Ice, the core brand of TalkingRain Beverage Co. and one of the fastest growing non-alcoholic beverage lines in the country, has expanded its lemonade portfolio with three new flavors: Raspberry Lemonade, Strawberry Lemonade and Lemonade with Tea.
S.F. City Attorney Sues Monster; Calls Energy Drink Giant ‘The Industry’s Worst-Offender’
One week after Monster Beverage Corp. sued San Francisco City Attorney Dennis Herrera over his demands that the company reformulate its energy drinks and stop marketing to minors, Herrera has countered with a lawsuit filed this morning in San Francisco Superior Court.
Preliminary Agenda for BevNET Live Summer ’13 is Now Available
BevNET has released the preliminary agenda for BevNET Live Summer ’13, which will be held at the Metropolitan Pavilion in New York City from June 3-5. The conference will be packed with expert speakers and panels on cutting edge beverage trends, emerging channels for investment and distribution, and captains of some of the most successful brands in the beverage industry, including AriZona Beverages Chairman Don Vultaggio, Vita Coco CEO Mike Kirban, and many more.
Review: Runa Clean Energy
Natural and organic energy drinks are becoming an increasingly familiar sight these days with a number of new entrants hitting the market following debuts at the 2013 Natural Products Expo West show. One of the companies throwing its hat into the ring is Runa, which markets a range of Amazonian guayusa tea products, and recently launched Runa Clean Energy.
BevNET Live: KeVita Co-Founder to Discuss Blueprint for Going Mainstream
BevNET is delighted to announce that KeVita co-founder and CEO Bill Moses will be presenting a case study on the transition from natural and specialty to mainstream supermarket channels during the BevNET Live event taking place on June 4 and 5 in Manhattan.
BevNET Live Summer ’13 in NYC is 30 Days Away. Space is Filling up Fast!
We're only 30 days away from BevNET Live Summer ’13, which takes place on June 4-5 in New York City at the Metropolitan Pavilion. Space is filling up fast, and if you haven’t already, NOW is the time to register. With hundreds of attendees -- including beverage companies, investors, distributors, retailers and suppliers -- already signed up for the event, BevNET Live is certain to sell out.
‘Kombucha Crisis’ Fuels Progress
The so-called "Kombucha crisis" seems to tell us more about an affinity for alliteration than anything resembling reality; several beverage industry veterans believe that it hasn’t been detrimental at all. In fact, some say that the supposed calamity actually fueled Kombucha’s rapid rise.