Maverick Brands has extended its line of Coco Libre drinks with Coco Libre Protein, a blend of coconut water and 20 grams of whey and milk protein isolate. In our review of three of the flavors in the line – Chocolate, Vanilla and Almond – we found the formulation of the drinks to be quite enjoyable, and while the packaging could use a few tweaks, the line is great extension for the brand.
Within the world of small startups, my ideal is the two-person shop, where you get the healthy push and pull of competing viewpoints but still keep the overhead miniscule. And if you look out on the field of entrepreneurial brands, two-person partnerships are legion.
Consumer demand for organic drinks is thriving, and it’s clear that beverage companies are taking notice. However, navigating the process to achieve organic certification can be expensive, complex and time-consuming, particularly for new beverage companies. As such, it is extremely important to understand the sourcing requirements and labeling directives necessary to market an organic product.
Leaping into the growing fray of better-for-you energy drinks, NEO recently launched NEO Energy, an organic energy drink made with electrolytes.The product contains organic caffeine, ginseng, electrolytes, and B vitamins. While the branding doesn’t feel like something that was designed for the natural channel (a likely starting point for an organic energy drink), it's a product that we think will appeal to a variety of consumers.
Featuring dozens of beverage brands and suppliers from a wide variety of drink categories, BevNET’s 2013 Functional Beverage Guide is an essential resource for beverage manufacturers, suppliers, distributors, and retailers. Download your FREE copy of the guide here.
In the past 18 months Zola has launched a two-pronged attack on the RTD beverage world, growing both its acai-centric lines while also turning its coconut water concept into an in-demand product line that has growing shelf placements and fast turns.
There’s evidence all around us – whether it’s watching someone gush over the sleek design of a new phone and then seek out the perfect hand-carved, petrified-jungle-wood case to put it in or the proliferation of farmers markets in big cities – people are looking for, and need, realness. There is a powerful urge to get in touch with what they believe is a more “real” world and it’s leading us to a place where signs of realness take on greater value.
Known for its super premium line of organic coconut waters, Harmless Harvest recently launched an innovative line of tea products that are made with “raw” tea leaves. The three-SKU line,…
With fewer than 20 seats remaining, Beverage School Chicago is almost sold out! The one-day event will offer attendees an intensive “Beverages 101” on the most important issues in the business via insights of veteran beverage entrepreneurs, executives, suppliers, and other experts. If you are interested in attending Beverage School Chicago, register now.
According to the Atlanta Business Chronicle, the company is applying for a patent for a high-fiber concentrated product that can be made with artificial sweeteners and turned into a variety of frozen beverages, both carbonated and non-carbonated.
Fuel cost is a major deterrent to our national recovery. I see and hear how it impacts our beverage universe. Yet, there are no clear answers or policies to address the spike and no coherent way to bring it down.
Continuing to expand with new and on-trend ingredients while remaining true to its core as a marketer of Amazonian "superfoods," Sambazon launched Energy Mocha Java and Blended Breakfast smoothies at the recently concluded Expo West show. The unique formulation and packaging of each product impressed our review panel.
A couple of interesting brands debut in our spotlight category this month: Starbucks Refreshers, which seem to be pulling in convenience and grocery. Also appearing in the rankings is Body Armor, which is close to $6 million here but is likely showing equal growth in uncharted, up and down the street channels. Still, after a long year-plus of pushing, the numbers have to come in as something of a vindication for its founders.
HiBall recently launched a pair of new products to its line of organic energy drinks and sparkling waters. From our perspective, Hiball Organic Pomegranate/Acai – a 120-calorie blend made with organic juice and organic sugar – and Hiball Peach Sparkling Energy Water – a zero-calorie product made with the company's certified-organic energy blend are both well-crafted line extensions for the brand.
