Joia, a line of all-natural, mixologist-inspired sodas, is now distributed at The Fresh Market. Joia, a Best of BevNET 2011 winner, produces a number of distinctive flavors such as Lime, Hibiscus and Clove. Since its debut in 2011, the line of sodas had been primarily sold in the Minneapolis area, where the drinks are produced, though Joia will now look to dramatically increase distribution with The Fresh Market, with its 115 locations in 21 states.

Eric Foss, the former CEO of Pepsi Beverages Company (PBC), has joined ARMARK as the company's CEO and President. Foss spent 30 years at PepsiCo culminating in his role as CEO of PBC in which he helped guide the consolidation of the company's two largest bottlers, Pepsi Bottling Group and Pepsi Americas, into PepsiCo. Foss joins ARAMARK, a privately held food-services and facilities-management conglomerate, effective immediately.

Wm. Bolthouse Farms, one of the country's largest independent beverage makers -- and a strong competitor to PepsiCo's Naked Juice company -- is up for sale, according to a recent report from Bloomberg News.

It didn't take long to get a reply from Body Armor founder Lance Collins on some of the allegations in at trademark infringement suit filed against Body Armor by the folks at the athletic clothing company Under Armour, which we wrote about on Friday. Note that Collins, who is an attorney, has been extremely nimble in the realm of beverage trademarks and rather outspoken on the topic when it comes to giving advice to future beverage entrepreneurs.

While we haven't been able to reach out to founder Lance Collins about the trademark infringement lawsuit filed against him and his new brand, Body Armor, by well-established athletic clothing brand Under Armour, the suit itself does offer some awesome insight into brand building itself.

Monday's speculation that the Coca-Cola Co., Inc., was possibly taking a swing at acquiring Monster Energy sent the New York Post off in search of further energy drink company speculation. What it came away with was something else entirely, however -- an analysis that both Monster and its fierce competitor, Rockstar, might be too racy to be purchased by any of the big beverage companies.

Pepsi's half-billion advertising push should take about two years to work, according to an article in the Financial Times. If it does, according to CEO Indra Nooyi, the company will be as well known for the "total liquid refreshment market" instead of the CSD competition known known colloquially as the "cola wars."

Cott shares beat both Wall Street's and investment bank Morgan Stanley's quarterly earnings forecast yesterday by a wide margin on better than expected gross margins. The private-label soft drink maker also announced a $35 million share repurchase program over the next year.