New Belgium to Test New Canned Cocktails

A pair of new ready-to-drink (RTD) offerings are coming from New Belgium in 2026, including Kirin’s top-selling canned cocktail and a vodka cocktail with a “subtle nod” to the Voodoo Ranger franchise.

Kava Goes Premium With DTC Kit Brand KEANU

Launching this month, kava brand Keanu is taking a premium positioning with its DTC kits as it attempts to educate consumers on the difference between instant kava and drinks made with kavalactone extracts.

Shift Naturals Grows THC Platform with Cocktails, Kevin Love

Hemp THC products startup Shift Naturals is freshly funded and ready for showtime, with NBA star Kevin Love now backing the business and promoting its DownShift sparkling waters, gummies and its latest innovation: ready-to-drink Shift Cocktails.