Hiyo Lands Major Expansion with Target, Bringing Refreshing Organic Social Tonics Nationwide

LOS ANGELES, March 24, 2026 — Hiyo, the USDA organic certified social tonic championing a movement of mindful moderation, is now available at nearly 2,000 Target stores nationwide and online at Target.com. This latest expansion marks a significant milestone for the fast-growing functional beverage brand, dramatically increasing access for shoppers seeking a non-alcoholic, functional drink designed to elevate everyday social moments.

Hiyo’s Blackberry Lemon, Peach Mango, and Watermelon Lime flavors are expanding to Target stores throughout the country. The brand’s Passion Fruit Tangerine will appear in approximately 200 stores in select markets, rounding out the lineup with a bold, tropical offering.

Made with a unique blend of adaptogens, nootropics, and botanicals like ashwagandha, L-theanine, lion’s mane, lemon balm, passion flower, and ginger, Hiyo’s products offer a delicious alternative for those seeking beverages with mood-boosting and stress-relieving ingredients.

Founded with the mission of creating a feel-good drink for modern social occasions, Hiyo blends fresh fruit flavors with functional ingredients designed to provide a similar experience people seek from alcohol, at 0% ABV and just 30 calories per can. As demand for alternative drinking options continues to rise, Target shoppers can now easily add Hiyo to their carts during weekly grocery runs for social gatherings, moments of relaxation, and everything in between.

“Brands dream of opportunities like this. To expand from our test set to chainwide distribution in less than a year—in one of the most influential retailers in the world—is a huge vote of confidence in Hiyo and our category as a whole,” said George Youmans, co-founder of Hiyo. “This expansion gives us access to millions of Target customers across the country, representing a massive step forward in Hiyo realizing our mission to rethink the way the world drinks.”

This expansion comes off a year of rapid brand momentum, with Hiyo’s retail business more than doubling in 2025 as it continues to cement its place as one of the fastest-growing functional beverages.

To find Hiyo at a store near you or order online, visit Target.com or Hiyo’s Target Storefront.

For more information about Hiyo, head to drinkhiyo.com or follow along @drinkhiyo.

ABOUT HIYO:

Hiyo is the first organic social tonic designed to elevate how people connect, bringing more joy, more presence, and more feel-good energy to every moment. It all started when three changemakers—Evan Quinn, George Youmans, and Cygne Cooper—had one disruptive idea: rethink the way the world drinks.

Crafted with stress-relieving, mood-boosting ingredients, Hiyo aims to provide a similar experience people usually seek from alcohol, but instead from flavorful, functional sips. Delivering in both taste and functionality, it comes in six refreshing, fruit-forward flavors: Blackberry Lemon, Passion Fruit Tangerine, Peach Mango, Pineapple Coconut, Strawberry Guava, and Watermelon Lime, to celebrate life never wasted.

Now one of the fastest-growing beverage brands in the U.S., Hiyo is available in more than 6,000 retail locations nationwide, including Costco, Target, Whole Foods Market, and Sprouts. The brand has also expanded its cultural footprint through partnerships with leading lifestyle platforms like Live Nation, bringing Hiyo to major venues and festivals across the country.

Raise a can and find out what it means to be happy in your own.™

Follow along at drinkhiyo.com or on Instagram, @drinkhiyo, and find a complete list of retail locations that carry Hiyo here.