Less than a week after the company severed ties with disgraced cyclist Lance Armstrong, FRS is placing Tim Tebow, its squeaky clean spokesman, squarely at the forefront of a major marketing initiative. Today, FRS announced a new national campaign promoting its relationship with the New York Jets quarterback, who, as a result of Armstrong's departure, is now the premier endorser of its line of quercetin-based line of functional drinks and powders.
Did your company launch a new product in 2012? If so, time is running out to enter BevNET’s Best of 2012 Awards. In addition, your product will be included in…
Already the target of an investigation by the New York state attorney general’s office into how the company packages and discloses its caffeine content, Monster Beverage is a facing a new lawsuit alleging that the high caffeine content in its flagship beverage contributed to the death of a Maryland teenager last December.
With nearly one in five U.S. adult consumers now purchasing or consuming products tagged as gluten-free, sales of gluten-free foods and beverages are expected to reach $4.2 billion in 2012, according to a new report from Packaged Facts. As consumers increasingly shift toward healthier lifestyles and become more aware of gluten-free offerings, the category has risen at a compound annual growth rate of 28 percent over the past four year period.
AquaCon (pronounced “agua cone”) is a recently introduced line of zero calorie flavored waters. While the look of the product is familiar, the use of stevia to create a small…
“To some extent, we’ve become like WD-40.” – Manoj Bhargava, founder and CEO of Living Essentials, the marketer of 5 Hour Energy. At a glance, it may not be the most elegant of comparisons, but when one considers the utter domination that each product shares over its competitors, the analogy is crystal clear. In the same way that there is no "category" for WD-40, Bhargava considers energy shots to be a one-horse stable.
There are a growing number of high PH waters coming to market and AquaHydrate, which is one of the older brands at this point, has given itself a fresh look. …
Since moving into the 16 oz. can style that is more typical of the energy drink category, the brand has received not just increased attention from Whole Foods, but also nationwide approval in Kroger for all six of its SKUs (four zero-calorie energy waters and two 100-calorie juice blends), as well as accounts in Ralph’s, Wegman’s, Jewel-Osco and many others.
Controversy is not a word often used to describe legendary golfers and AriZona brand partners Arnold Palmer and Jack Nicklaus. No, if anything, the two men offer consumers a warm and fuzzy feeling of classic, elegant Americana and the entirely uncontroversial refreshment of iced teas and lemonades. Nevertheless, it appears that AriZona is ready celebrate the last throes of its 20th year anniversary with a bang loud enough to have the two men grabbing their chests, tickers aflutter.
You have just a little more time to take advantage of early registration pricing for BevNET Live Winter 12, which takes place on December 3 & 4 in Santa Monica,…
As the beverage landscape in America continues to shift toward an emphasis on health and wellness, the use of high pressure processing (HPP), a technology that, unlike pasteurization, uses high pressure instead of heat to inhibit bacteria growth in raw foods and beverages, is eliciting interest among a growing number of entrepreneurs and existing beverage manufacturers.
Armstrong has been an investor and member of the board of directors for the company, as well as a spokesman and "FRS Ambassador" for several years. He resigned from the board of directors yesterday. According to several reports, Armstrong will no longer be used to help market the products.
With chia category leaders Mamma Chia and GT's - which makes a chia seed and kombucha blend - continuing to grow in natural in hybrid retail channels, and an expanding field of chia beverage brands and established beverage companies such as Lifeway Kefir introducing chia-infused line extentions, Chia\Vie is hoping that two recent moves will be key to maintaining momentum for the brand, while at the same time keeping up with competition.
Nestle doesn’t take incursions onto its watery turf lightly, so getting strong play at the NWNA booth at NACS was a relative newcomer: Resource. The company has tasked a pair of branding aces (pulling them in from runaway success Pure Life and stalwart eco-brand Keeper Springs) with the unenviable chore of establishing Nestle as a player in the Smartwater crowd, and they are using Resource (labeled with a Smartwater-like lowercase "r") as the brand to do it.
