Beverage Companies Flooding the Snack Aisle
Just when you thought it couldn't get any more crowded with beverage company relations, particularly given the dueling investments from Glaceau millionaires Rohan Oza (Popchips) and Mike Repole and Darius Bikoff (Pirate's Booty) the snack aisle is once again facing incursions from its liquid relations. Which is a complicated way of saying that iced tea and juice titan AriZona is heading into the snack food business with AriZona Chips 'n Dip, a square package with separate compartments for tortilla chips and either cheese dip or salsa.