BevNET Company Directory Relaunched; User Reviews Added

The BevNET.com Company Directory, which has listings for almost 2,000 companies that service the industry (including suppliers, services, legal, investors, and distributors), has been given a makeover. While we've added some new features to help increase visibility for the companies that are listed (such as links to their presences on Twitter and Facebook), the biggest change is the addition of user reviews. Our goal is to create a place where industry professionals can go to learn what kinds of experiences, both good and bad, their peers have had with the countless vendors that are in this space. That said, we highly encourage you to find your company's listing and make sure that the information is current -- and we hope that you'll ask your customers to write a review on your company's page. Click the link below to view the Company Directory now.

Adina: We Need $10 Million

With news that company has been talking to potential investors leaking out, BevNET spoke with Adina President Norm Snyder recently to determine the current state of the brand. According to…

Sample Issue of New Product Insider; 170 Issues Delivered Since February

Today, we're pleased to offer you a free sample of BevNET.com's "New Product Insider Service," which features Harmless Harvest's new "100% Raw Coconut Water." Since New Product Insider was launched at the start of February, we've sent 170 alerts for new products, which include product photos, BevNET insight, and more, before they hit the BevNET site. And with the busy Fall show season right around the corner, we're sure to send many more, so now is the time to secure your subscription. This edition is for Harmless Harvest's "100% Raw Coconut Water," which, later this week, will be the subject of a BevNET Review. View the sample and learn more after the jump.

Review: edj Water

From a rare lithia hot spring in the Canadian Rockies comes edj, a mineral water that’s naturally rich in trace lithium. And, according to the manufacturer, trace lithium has the…

Review: Cascade Ice

Cascade Ice water is a two-calorie, sugar-free flavored sparkling water that’s available in a variety of different flavors. Here, we take a look at two of their most recent offerings,…

Review: Roboin 36

While there aren’t as many relaxation products coming to market in 2011 as there were in 2010, the ones that are launching are mixed bag, with some products showing evolutionary…

Review: Speedy

Speedy is an energy drink that just recently launched and took part in the BevNET Live New Beverage Showdown (video). What’s most appealing about Speedy is their choice of packaging,…

Honest Tea Tests the Honor System

In what the company described as a live social experiment, Honest Tea set up unmanned pop-up stores in cities nationwide yesterday where passersby could purchase bottles of tea based on…

Endorsements, Testimonials and the FTC

By Justin Prochnow Beverage companies need to be careful. Endorsements and testimonials are very powerful and influential forms of advertising. Consumer testimonials and celebrity endorsements often provide the final assurance…