Skinny has been searching for additional funding for a while; this came in the form of a sale of $9 million in preferred and common stock to investment firm Trim Capital, as well as a $6 million line of credit extended by the investment firm.

... and they're using the same folks who came up with the old Harry and Louise ads that helped kill Clinton-era health care reform to spearhead the campaign.

Henry Schimberg, who helped build CCE to such a level of prominence that it handled 75 percent of the entire case load of Coca-Cola in North America, died over the weekend while traveling in Europe.

Monster Rehab and Absolutely Zero both hit all-time highs of $21.4 million and $12.9 million over the last 12 weeks, while the addition of Red Bull Zero to that brand family was the most likely source of a 30 percent increase in Red Bull sales in the four-week period ending June 9.

BevNET’s 2012 Water Guide is the beverage industry’s largest guide to bottled waters and powders. The guide is a key resource to beverage retailers and distributors. The guide is sent…

Calling it "the best of times and the worst of times for the beverage market," Ross Colbert, global beverage strategist for Rabobank, stressed the importance for retailers and vending operators to take advantage of current trends in the beverage industry to create new sales growth. Colbert explained that consumer demand for healthier and vitamin-fortified products is fueling the growth of "better for you" beverages, particularly in ready-to-drink teas, bottled waters, and functional drinks.

For the second time this year, the FDA has warned a beverage company that products labeled as supplements must be sold and marketed as supplements, not beverages. It was revealed today that the agency sent a letter to Rockstar cautioning that, despite being labeled as supplements, its Coffee & Energy products are represented and sold as beverages. And because the products contain Gingko, an unapproved food additive, the agency deemed the line to be “adulterated.”

Slow and steady is helping at Zola, which will follow a 60 percent sales increase last year with between 70 and 80 percent this year, according to CEO Chris Cuvelier.