Review: Coco Exposed
Coconut water and aloe vera juice are two of the more popular categories when it comes to product launches in the natural space. So, why not blend them together? That’s…
BevNET Live: Updated Agenda Posted
The BevNET Live preliminary agenda for the June 6 and 7 event in New York City has been posted by BevNET.com. Featuring case studies from entrepreneurs, investors, distributors, retailers and…
Review: AriZona Sports
AriZona Beverages USA LLC recently announced the launch of AriZona SPORTS, a line of 100% natural isotonic sports drinks. While AriZona SPORTS can be enjoyed just for its flavorful taste,…
Review: Blast Energy Drink
Blast Energy Drink “Original” is a berry flavored energy drink featuring “extreme vitamins.” Unfortunately, this is one of those products whose flaws outweigh its benefits. The flavor is a candy…
O.N.E. Prepping for Big Pepsi System Launch
Competition is continuing to heat up in the coconut water category as national authorizations are starting to pile up. Take O.N.E., which has remained fairly quiet in the four months…
Video: Interview with Bill & Bob Sipper of Cascadia Managing Brands
Having been involved in the beverage industry at almost every level, Bob and Bill Sipper have seen hundreds, if not thousands, of new companies come and go. And in their combined decades of experience, the brothers – and now business partners -- have developed their own sense of the elements that contribute to the success of new brands, as well as the common problems that trip up most.
Coke is Reliably Relevant
So if five beverage companies were to disappear from the face of the earth tomorrow (the horror!) which one would consumers miss the most? Turns out to be Coca-Cola, according…
Review: Jamba All Natural Energy Drink
The Jamba Juice brand has been on a branded product spree as of late, with a coconut water (from O.N.E), a superfruit shot (from ZOLA), and now an energy drink…
Source and Style in Conflict – and in Concert
The beauty of Whole Foods wasn’t just the save-the-earth strategy of organics, it was also the marketing of gourmet as a characteristic of natural. No one has ever seen fruit,…
BevNET Live: ZICO CEO Mark Rampolla to Speak on “White Space”
In the search for “white space” in the beverage category, sometimes it pays to look in the shadows of giants. That’s what Mark Rampolla decided to do when launching a new brand of coconut water, one that actually set out after Gatorade as a natural isotonic. During BevNET Live as part of the June 7 program, Rampolla, the founder and CEO of ZICO, will discuss how he analyzed the market when searching for a way to launch a new coconut water brand at a time when the category was largely unfamiliar domestically. Rampolla will also discuss the issues that can arise for entrepreneurs as they attempt to dig deep into a category with a new product while also keeping it flexible enough to adapt and change with consumer demand.
Review: Lifeade Plant Stem Cell Beverage
The world’s first plant stem cell drink is packed with all-natural ingredients like juice from organic pears, apples, carrots and tomatoes. Functionally, it utilizes the Ddobyul™ Wild Ginseng Stem Cell,…
RTD Tea is Fastest Growing Category in C-Stores
While Ready-to-Drink Tea represents only 6 percent of overall bottled beverage sales in c-stores, the category has been by far the fastest growing over the last two years, according to…
CUBA Goes Capitalist
During the 2008 NACS Show, visitors were treated to an extravagant booth and display of video and skin by CUBA, an emerging, all-natural energy drink company that seemed to be…
Review: Honest CocoaNova
Honest CocoaNova is a brewed cacao infusion that contains antioxidants and theobromine naturally found in dark chocolate. Made with USDA Certified Organic and Fair Trade Certified™ cacao beans, the main…