In an Atlantic Monthly article published today, a former marketing director for Coca-Cola suggests that PepsiCo executives should not overreact to their flagship brand’s recent tumble in the CSD category…
Here’s one question most of the beer media didn’t touch when reporting on this morning’s $38 million takeout of the Goose Island Beer Co. by Anheuser Busch InBev: what becomes…
It’s been one of the quietest success stories in the beverage industry, but also one of the most easily validated: Over a four-year period, the sales of Kefir and Kefir-based…
Talk about “the total package.” The key ways to get consumers to grab your beverage over a competitor’s is to have a good looking, functional package — but also to…
Tradewinds, which is now operating alongside Sweet Leaf Tea, has recently been given a makeover AND a new 23 ounce can format (the bottles are still available too). And when…
Key Southern California beverage distributor Tony Haralambos has had a busy few weeks, adding several very new entrepreneurial brands to the Haralambos Beverage Co. portfolio. But he didn’t stop there,…
Some of the latest hires in the beverage world… ZICO Pure Premium Coconut Water has announced that Steven Houston has joined the company as Vice President of Manufacturing. A 25-year…
The kids are catching on to the meaning of “G,” but when it comes to the logo’s overall impact, Gatorade might be better off hoping that lightning strikes twice. That’s…
Avitae’s “90” offering is, as the name suggests, enhanced with 90mg of caffeine per bottle, putting it on par with a standard cup of coffee. Aside from doubling the amount…
Attendees of the upcoming Beverage School portion of BevNET Live will have the opportunity to learn how to pitch a beverage distributor — from the man who “green-lights” new products…
Hailing from Finland, Simpli is a company committed to delivering the best foods the natural way. Simpli products reflect the desire to areturn to simpler times, when food was fresh…
Maine Root has been producing gourmet soda for a bunch of years now — and now they’ve expanded into a new category: lemonade. They’re launching a three flavor line of…
Have you ever put a bottle of water in the freezer to use as a combination ice pack and beverage (once it melts, of course)? Well, here’s a product that’s…
KeVita probiotic superdrink is pleasantly effervescent and saturated with flavor. Each bottle contains 20+ billion probiotic organisms at time of bottling. Made with KeVita’s proprietary kefir derived cultures, KeVita is…
