Beverage Brands Lead IRI’s Pacesetters
Led by POWERADE ION4 and vitaminwater zero, beverages comprised five of the top ten “New Product Pacesetters” of 2010 in a recent report published by SymphonyIRI. The report, themed “Innovating…
New Hires, New Promos, New Distribution, New Products
Hiring: The Ginger People, the leading producer of high-quality ginger products in the U.S., continues its evolution with the announcement of Steven J. Brancamp as National Sales and Marketing Director.…
Pecoriello: Pepsi Next? Next!
Reports that Pepsi will be launching a new mid-calorie cola, Pepsi Next, has been met with skepticism by a leading beverage industry analyst. In a research note filed by Bill…
Review: Security Feel Better
Security Feel Better is a anti-hangover and digestive beverage that has been sold in France since 1996 (it’s now available in over 30 countries). Security has an eye catching 1…
Nestle’s Director of Sustainability: “I asked a lot of hard questions.”
Michael Washburn is convinced, at least. Having put his green credentials on the line in leaving The Wilderness Society to work for a bottled water company, he’d better be. “This…
Review: Pure Energy Drink
While the underlying flavor of Pure Energy is the textbook case of “classic energy,” the fact that they’ve managed to create a zero calorie and sugar-free (using sucralose and ace-k)…
“Share of Bladder” — Honest Tea, Stonyfield Farm Start April 1 Early
Seth Goldman and Gary Hirshberg, two crusaders for all things organic and healthy, have recorded music videos in support of eating and drinking organic products. Sadly, the message is easily missed, as one can only listen to the songs on "mute." It's part of a viral video campaign to promote the brands and organic awareness as Earth Month (who knew April was "Earth Month?") begins. More details are at their nutty web site.
Review: HDX Hydration Mix
HDX Hydration Mix is a new powdered drink designed for active consumers who want a sustainable product that’s both enjoyable and functional. HDX is designed to mix with 16.9 oz…
Lawsuit: LEAN Founder Sued by Louisiana Distributor
The battle for discovery and distribution is one of the oldest problems to plague beverage entrepreneurs — and that battle has spilled over into the courts in Louisiana, where a…
Taylor’s Tonics Doing Fine After Minor Fire
Singed at the edges, maybe, and a little smoky, upstart gourmet soda brand Taylor’s Tonics is nevertheless alive and well following an early morning fire on Wednesday. The fire caused…
Red Bull Axing SoCal Network, according to Beverage Business Insights
Pushed by gains in Southern California by chief rival Monster Energy, Red Bull North America is terminating its DSD network in that area, according to a report in Beverage Business…
Target Stores Senior Beverage Buyer Ross Widmoyer to Speak at BevNET Live
The chief beverage buyer for Target, one of the country’s largest beverage retailers, will be discussing the best ways that entrepreneurial beverage companies can present and launch new products in…
Review: Snapple Amazing Race
Snapple packed its bags for a nonstop journey to India to launch its newest limited-edition tea, Snapple Papaya Mango Tea, coinciding with “The Amazing Race” pitstop in India during the…
BevNET Live: Updated Speaker List; Major Announcements Coming Soon
BevNET Live’s speaker list continues to grow, with major announcements — and a preliminary agenda — to be posted in the next few days. But with just two days left…