Review: Kona Red
KonaRed is a “powerful Hawaiian Superfruit Wellness Beverage” made from coffee berry (that’s the fruit of the coffee plant that surrounds, protects and nourishes the coffee bean). The coffee berry…
BevNET Live Adds Bolthouse, Activate, Investors, Distributors, and Natural Channel Experts
BevNET Live has added a second round of investors, marketers, distributors, and retailing and natural channel experts, as well as one secret weapon: a beverage company advisor who helped guide…
Coke Says “Close but No Caramel-Colored Cigar”
According to the LA Times, an NPR program’s much-ballyhooed attempt to crack the code of the secret formula for the original Coca-Cola — aided by Sovereign Flavors’ own David Ames…
Review: Grombomb
Selling energy drinks to children has been a hot topic in the media lately (there are stories like this almost daily), with most of the press being of the opinion…
The Flow: Neuro Goes National; Gatorade turns ‘Purp & Yellow’
A round up of what’s going on in and around the beverage industry for the first half of the week.…
Review: Blue Monkey Coconut Water
If you’ve been to any industry trade shows in the past year, you already know that there are loads of coconut water products that will be making their way to…
Review: Steaz Zero Iced Teaz
The Healthy Beverage Company, makers of Steaz Sparkling Green Tea and Steaz Energy, recently introduced four new zero calori flavors to their line of Steaz Iced Teaz. Naturally sweetened with…
Review: Beyond Kombucha
Kombucha continues to be one of the more innovative categories in the beverage space, with a variety of regional companies popping up around the country. Quality and style varies from…
Juice Giant Bolthouse Launches Water Line
Attempting to diversify beyond its strong suite of fresh juices, Bolthouse Farms has launched a flavored water brand called Aura, and it’s got a big client already: Target stores are…
Review: Hangover Gone
Hangover Gone is a “2oz liquid shot product that was specifically formulated to combat the hangover effects caused by alcohol, before they start.” The drink was designed with proprietary technology…
Ex-PepsiCo Marketer Hartman Off to Sea (World)
Michael Hartman is going from marketing for Pepsi bottlers to marketing for bottle-nosed porpoises — and other sea critters, bottle-nosed or otherwise. Hartman, most recently VP of Marketing for Pepsi…
The Flow: Diet Pepsi Slims Down; Barnhorn Joins Silverwood
A round up of what’s going on in and around the beverage industry for the first half of the week.…
Review: Nuvitae
Nuvitae is a “fiberceutical” beverage, meaning that it contains soluble fiber along with other key vitamins and minerals. Initially available in a citrus flavor, this carbonated beverage was designed to…
Review: I AM Enlightened Nutrition
I AM is a new line of condition-specific liquid nutrition supplements from co-founders Eric Schnell (co-founder of Steaz) and Andrew Jacobson (former president of Hain Natural Food Group). Initially available…