Goldman on Honest Purchase: “We want to be able to keep our own identity.”
Leaving Bethesda was never on the table. That point, made by Honest Tea co-founder Seth Goldman as he prepared to announce the completion of the purchase of his company by…
Solutions for Sleepyheads: the Relaxation Family Tree
Confused about the category that has been labeled everything from “relaxation” to “anti-energy”? Relax! We’ll guide you through the category, which research group IBIS World claims is now $500 million…
Coke Closes Deal With Honest Tea
Here are the key takeaways from the press release: 1) As expected, co-founder and “TeaEO” Seth Goldman will remain with the brand and run it out of current home base…
Clay Howser to Join Activate as Director of Operations
Dan Holland, CEO of the Rising Beverage Company – more commonly known as Activate Drinks – has announced that Clay Howser, the manager of manufacturing engineering at Portola Packaging, will…
2011 Supplier and Services Guide Released
BevNET.com’s 2011 Supplier & Services Guide provides a catalog of companies whose products and services are used within the beverage industry. From filling and bottling equipment suppliers to ingredient companies…
Sobe Lifewater with Electrolytes
PepsiCo recently extended the SoBe Lifewater brand with a new line of zero-calorie electrolyte enhanced offerings. SoBe Lifewater with electrolytes has two flavor, Macintosh Apple Cherry and Strawberry Kiwi Lemonade.…
Mix1 Sells Minority Stake to Hershey
In a move that brings a new strategic investor into the beverage game, protein-based sports drink/meal replacement beverage Mix1 has sold a significant minority stake to candy maker Hershey. Mix1…
2011 Energy Drink Guide Deadline TODAY
Today is the deadline for the brands that wish to list in the 2011 Energy Drink Guide. Note that the guide includes traditional energy drinks, shots, tablets, and stick packs…
Beverage Industry Leader Ken Sadowsky Joins Bai as an Investor and Advisor
PRINCETON, N.J. (Feb. 24, 2011) — Bai Brands (www.drinkbai.com) announced today that Ken Sadowsky, a beverage industry leader who serves as executive director of the Northeast Independent Distributors Association (NIDA),…
Review: Tonic Health Shots
Tonic Health Shot is a line of shots featuring several formulations that are designed with specific functions in mind. It’s an approach that PurBlu, the marketer of the brand, has…
Review: Century Energy
Century Health Systems was formed by International Cricket Star Chris Gayle & Partners to build a brand that is all about Excellence and Enjoyment. Their first release is Century Energy…
Holland: Activate Preparing to Turn Dial on Marketing
With the West locked down as a region via DSD and a new partnership with Coast Beverage, and veteran marketer Jesse Merrill on board, Activate Drinks is beginning to make…
Review: Main St Café Protein Smoothies
Main St. Cafe began with the simple recognition that great tasting beverages, made right, can be surprisingly nutritious. All of their drinks start with simple ingreditnst that are naturally high…
Coke and Mentos Shake up the Soapbox Derby
It had to happen: following the precedent set by the Eepybird video tribute to the Bellagio fountains, now they’ve come up with a soda-and-Mentos-powered toy race car. Think it can…