Sway by MadTree is Getting a New Look

Sway by MadTree, the Cincinnati-made vodka cocktail, is rolling out new packaging. The refresh keeps the hand-illustrated designs people already recognize while making flavors easier to spot in bars, coolers, and on retail shelves. Inside the cans, the vodka cocktail hasn’t changed: fruit-forward with 0g sugar, 90 calories, gluten-free, and 4.5% ABV.

Sway by MadTree is nature's favorite cocktail. New packs share how a portion of every Sway sold plants trees, and flowers and supports environmental non-profits across the region. Years of support have already led to more shade, canopy, and space to connect and play in our communities.

“Sway has always been about connecting people to nature and each other,” said Rhiannon Hoeweler, CEO of MadTree. “The new look will help introduce people to the brand, increasing the cocktail's ability to give back and drive MadTree’s mission of building a community our kids will be proud of.”

Since 2022, Sway has released 30 flavors. The new design gives the brand room to keep experimenting with new fruit combinations while making it easier to choose your favorite flavor.

Packaging with the new look will debut this week. New designs will come in waves through the fall and winter. The cocktails themselves have not changed.

Sway by MadTree is the official canned cocktail of FC Cincinnati and is available at all MadTree locations and retailers in Ohio and Kentucky. Find Sway near you.

ABOUT MADTREE

Founded in 2013, MadTree is an award-winning brewery that's rooted in Cincinnati and planted on purpose. Driven to craft great beer—but more importantly—to build a business dedicated to doing good, MadTree protects and celebrates nature while reducing impact on the environment. MadTree is a B Corp-certified company and a proud member of 1% for the Planet with a commitment to donate 1% of sales to local, sustainable nonprofits. MadTree strives to create warm and welcoming experiences, exceed expectations, and most importantly, plant a better community. We put purpose in every pour and raise a glass to doing things differently. Cheers. For more information, visit madtree.com.