Red Bull unveils energy shot
In 1996 a previously unknown blue and silver can appeared on US shelves with a simple promise “vitalizes body and mind” and a label: Red Bull Energy Drink. That year,…
Steve Demos joins BevNET Live Panel on the Post-Deal Environment
Fortune has smiled on your innovative beverage brand, and the hard work has paid off: you’ve attracted the investors to back your company, or you’ve sold a big stake to…
Review: Sucker Punch Original Octane
Sucker Punch Original Octane is billed as an “old school orange cream flavored energy drink.” Sucker Punch Sallys has been an old school motorcycle manufacturer for ten years and is…
BevNET Live Case Study to Examine Startup Process
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Coke to roll-out Illy Issimo to broader market
Ilko, the joint venture between Coca-Cola and Illy, announced it will launch a broader U.S. and European roll-out of its jointly developed ready to drink coffee, Illy Issimo, which had…
Review: Vita Coco: Acai & Pomegranate
Vita Coco’s latest flavor is a blend of coconut water, acai juice, and pomegranate juice. Simple yet refreshing.…
Review: Function Drinks: New Flavors
Function Drinks recently announced the expansion of their Functional platforms – adding a Strawberry Guava flavored Function: Alternative Energy and Peach Mango flavored Function: Light Weight to its lineup of…
Review: Ayala’s Herbal Water
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Study: beverages bigger factor than food in weight gain
Adding to the growing reservoir of research suggesting that sugary beverages may not the best nutritional choice, researchers at the Johns Hopkins Bloomberg School of Public Health reported that sugary…
Review: ZT Rooibos Red Tea
ZT Peach Rooibos Red Tea debuted in June 2007 as the runner-up to the Best Flavored RTD tea at the World Tea Expo in Atlanta. All ZT brewed rooibos teas…
American Beverage Association president and CEO testifies before congress on School Beverage Guidelines
WASHINGTON, March 31 /PRNewswire-USNewswire/ — The American Beverage Association today updated Members of Congress about the successful nationwide implementation of the commonsense School Beverage Guidelines in schools across the nation.…
Mintel: consumers switching from CSDs to water
CHICAGO–(BUSINESS WIRE)–The quintessential American refreshment-an ice-cold soft drink-is beginning to feel out-of-date. A just-published report from Mintel shows today’s adults rapidly switching from calorie-laden soda to other, often lighter beverages.…
Hint Inc. joins Women’s Professional Soccer as founding water sponsor
San Francisco, CA (March 2009) – HINT Essence Water has signed on as the Official Water of Women’s Professional Soccer for the inaugural season, which began this past Sunday, March…
Review: Dose Energy
Dose Energy is a energy drink brand that’s available at Circle K. The Dose Energy family line includes a 16oz Dose Energy, 16oz Dose Energy Sugar Free, 16oz Dose Pomegranate…