Coconut Water Cut-Downs Accompany Category Buildup
and Matt Casey Even during the shortest, least tropical month of the year, the long knives came out this week in a series of skirmishes over the emerging coconut water…
Gatorade Evolves From Sports Drink to Sports Performance Innovation Company
CHICAGO, Feb. 5 /PRNewswire/ — Building on the momentum from its brand refresh with the G campaign last year, The Gatorade Company, a division of PepsiCo (PEP), is expanding on…
Review: Genesis Today
Genesis Today’s vision and mission are based on maximizing human potential. We teach people how to improve all areas of their lives; mental, emotional, spiritual, and physical.…
Sunsweet invests in Herbal Water
Philadelphia, PA – Herbal Water, the leader in herbal infused flavored water, is excited to announce its strategic collaboration today with Sunsweet Growers. In addition to an equity investment in…
Bottled Water Shown to Have Lightest Environmental Footprint among Packaged Drinks, New Study Finds
GREENWICH, Conn., Feb. 4 /PRNewswire/ — A new study released today finds that water, in all its forms, has the least environmental impact of any beverage choice. And when compared…
Review: Hot Lips
HOTLIPS Soda is real fruit soda pop. Picked-ripe fruit is cooked in open kettles, bringing out the nuanced flavors. Seeds are filtered out, but not pulp, then water, pure cane…
Review: Rockstar Recovery
Hailing from Las Vegas, Rockstar Energy Drink’s motto is “Party Like a Rock Star” and the drink certainly lives up to the name. With it’s tall can and potent flavor,…
Review: Rockstar Energy Cola
Hailing from Las Vegas, Rockstar Energy Drink’s motto is “Party Like a Rock Star” and the drink certainly lives up to the name. With it’s tall can and potent flavor,…
ZICO Beverages LLC Assembles New Executive Team
Hermosa Beach, Calif., February, 3 2010 – To support the company’s plans for significant future growth, ZICO Beverages LLC, the makers of ZICO Pure Premium Coconut Water, has hired three…
Review: Squamscot
The Conner family has continued a time honored tradition that dates back to the Civil War. From the landmark Conner Bottling Works, in Newfields, New Hampshire, the Conner Family has…
Review: PRE Probiotic Enhancer
Experience a new kind of beverage, PRE Probiotic Enhancer, an amazingly delicious fusion of organic juice enhanced with a proprietary prebiotic blend developed by Jarrow Formulas. PRE prebiotic beverage was…
Review: Hot Lips
HOTLIPS Soda is real fruit soda pop. Picked-ripe fruit is cooked in open kettles, bringing out the nuanced flavors. Seeds are filtered out, but not pulp, then water, pure cane…
Review: MADE
MADE is a new drink that’s as refreshing as it is simple. Blended from a short list of organic ingredients like fruit juice and green tea, MADE has no artificial…
Madonna Investment Buoys Vita Coco
You can forgive him for being a little blown away by the response, but Michael Kirban probably should have realized this was going to happen. Soon after announcing that an…