SANTA MONICA, Calif.-- Botanic Tonics announced the promotion of current President, Cameron Korehbandi, to Chief Executive Officer, effective immediately. With Korehbandi’s appointment, JW Ross, the company’s founder and current CEO, will maintain his role as Chairman of the Board and still be involved in company operations.
"We are thrilled to elevate Cameron’s role to CEO," said Ross. "Cameron’s had an immensely positive impact on the business since joining as President in December 2022. Given his impressive track record so far at the company and his background in high-growth CPG brands, we’re confident Cameron is the right person to continue to drive the business forward.”
Prior to joining Botanic Tonics, Korehbandi served as Chief Financial Officer at Art of Sport, Kobe Bryant’s personal care brand. Under his financial strategy and management leadership, Korehbandi led the company through a sale in 2022. Korehbandi has also held financial leadership positions at Soylent, Califia Farms, Red Bull, and Unilever.
"I am incredibly excited to continue my Botanic Tonics journey as CEO and lead this exceptional team. Botanic Tonics' commitment to providing high-quality botanical products aligns perfectly with my values, and I strongly believe in the positive impact our products can have on people's lives. I look forward to working closely with the team to drive innovation, growth, and success in the industry, and I am confident that together, we will achieve great things," said Korehbandi.
About Botanic Tonics
Botanic Tonics is a plant-based herbal supplement company headquartered in Broken Arrow, OK. Established in 2020, it produces kava-forward tonics and capsules under its feel free brand. It’s two product lines, feel free CLASSIC and feel free are crafted with ancient functional plants to provide mood lift, energy, and focus. Botanic Tonics’ products are manufactured in an FDA-registered, cGMP-certified facility and actively supports consumer safety regulations through transparent labeling and educational resources.
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