Perfect Hydration Announces Widespread Distribution Wins

LOS ANGELES, Calif.-- Perfect Hydration Alkaline Water, the high velocity alkaline water and top-choice hydration option for athletes nationwide, announces that it’s now the water category’s biggest growth driver due to widespread retailer acceptances in a variety of channels. Spanning mass, natural, convenience, and more, key wins include national distribution at Walmart, Food Lion’s acceptance of the brand’s new 16 oz. aluminum bottle, 1 liter and gallon packages, plus new placements and SKU expansions at CVS, Kroger, ShopRite, Ingles, Fresh Market, QuickTrip, and more.

Perfect Hydration is the number one sales growth driver in bottled water, up 51%, eclipsing the sales growth of total water, only up 3%. (source: Circana, Mulo+C P12W). This success is made possible by leveraging these new retailer placements to convert shoppers nationwide and by continuing to fulfill the demands of consumers who seek premium water with a crisp taste, functional benefits, and sustainable packaging. 

“Perfect Hydration’s success has largely been due to our ability to meet consumers where they are, and that’s exactly the mission we’re on as we earn these major distribution wins,” said Jared Smith, EVP, Commercial & Business Development. “Distribution growth is a key part of our business strategy, but we’re also seeing our velocities continue to increase as our ACV jumps up, proving the placements we’re earning are healthy and profitable. We’re just scratching the surface of consumer demand - once people get a taste, they keep coming back for more! And this expanded distribution makes it even easier for shoppers to find their favorite alkaline water wherever their day takes them.”

Perfect Hydration is also newly available at Giant Eagle, Meijer, Haggen Grocery, Sedanos, Harp’s, Big Y, Greer’s, Berkot’s Super Foods, Pete’s Fresh Market and many more locations nationwide.

About Perfect Hydration Alkaline Water

Play Harder with Perfect Hydration Alkaline Water, a brand dedicated to elevating performance with its superior, 9x purified alkaline water in eco-friendly packaging. Preferred by professional athletes and weekend warriors alike, Perfect Hydration stands out as the ultimate hydration choice. Boasting a pH level of 9.5+ and a distinctive mix of electrolyte minerals for optimal taste, it's not just water—it's an essential companion for pushing boundaries and dominating challenges.

Fueling performance with Perfect Hydration is not just about staying hydrated; it's about making an impact. The brand’s commitment to a sustainable game is reflected in its packaging. All of Perfect Hydration’s bottles, including 20 oz., 1L, 1.5L, and 1 gallon, are crafted from 100% post-consumer recycled plastic (rPET-1), while the brand’s 16.9 oz. aluminum can and 16 oz. aluminum bottle are infinitely recyclable. Plus, every drop of Perfect Hydration Alkaline Water is proudly bottled in the U.S., resulting in a lighter carbon footprint than the competition.