• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Sign Out Manage Account
Sign Out User Short Name
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Wolves x UNDEFEATED Reunite For Limited-Edition Lifestyle Collection

info_outline Promoted post by Wolves

Apr. 25, 2024 at 5:49 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Spirits Companies
Listen to this article
: / :
  • image-01
  • image-02
  • image-03

Wolves x UNDEFEATED allocation lists have priority access to purchase on April 26th; a public release is scheduled for April 30th.

Los Angeles, CA - Wolves, a luxury California whiskey brand innovating in the new category of American Single Malt, and UNDEFEATED, a global sportswear brand, announce the launch of their latest limited-edition collection. This release includes a collectors’ status California heritage whiskey and timeless style staples inspired by the mavericks in every corner of our culture, who defy convention and refuse to concede to the monotony of everyday life.

Inspired by these iconic underdogs, outsiders and anti-heroes immortalized throughout film and art, this limited-edition drop captures their resilience, rugged self-assurance and interminable restlessness with lifestyle essentials for the modern-day rebels among us. Sip a smooth Wolves x UNDEFEATED American Single Malt Whiskey slowly while lounging in a plush Post Work-Out Robe. Live on the edge of adventure in a Cut-Off Raglan Crewneck and 6-Panel Chino Twill Hat with a Whiskey & Water Bottle in tow.

“After a successful Wolves x UNDEFEATED collaboration at the end of 2022, we’re excited to partner again on another collection that emulates both brands' identities,” says James Bond, partner and creative at Wolves x UNDEFEATED. “Each piece reflects our shared commitment to quality, craftsmanship and design while also converging to create a lifestyle experience our communities will covet.”

With a second limited release whiskey, Wolves President Jennifer Marks further comments, “Working under a shared ethos, we had the vision to push boundaries. We’ve crafted a six-year-old, 106-proof American Single Malt that was recently designated as collectors’ status. It’s a one-of-a-kind custom liquid that cannot be replicated, even by us.”

Expected to sell out fast, Wolves x UNDEFEATED allocation lists have priority access to purchase on April 26th. A public release is scheduled for April 30th. For future releases, secure a spot on the Wolves x UNDEFEATED allocation lists.

About Wolves

Co-Founded by culture icons James Bond (UNDEFEATED) and Jon Buscemi (Buscemi, Truff), Wolves is a luxury California whiskey brand innovating in the new category of American Single Malt. Wolves combines an American distilling tradition, Californian innovation, and a global sensibility to create a top-shelf product for the world's most discerning drinkers.

About UNDEFEATED

UNDEFEATED is known as one of the most recognized sportswear brands and well-curated retail boutiques across the globe. Since the brand’s inception in 2002, UNDEFEATED remains as the unofficial voice defining an era of sports and street culture as one of the most influential brands of its generation. 

 

For More Information:
"Wolves"

Latest News

Taste Radio: For Ryan Phillippe, The Real Drama Is In The Beverage Aisle

Taste Radio: For Ryan Phillippe, The Real Drama Is In The Beverage Aisle

Spirit Industry Vets Launch Hemp-THC Platform Highpour

Spirit Industry Vets Launch Hemp-THC Platform Highpour

Reviews: Recess, Dad Grass Take on Dry January

Reviews: Recess, Dad Grass Take on Dry January

SPONSORED POST
Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Marketplace

Private Label Drinks in Cans & Bottles - Beverage Specialists - mbabeverage.com

Private Label Drinks in Cans & Bottles - Bevera...

View All|Post a Listing

Featured Jobs

Sr Manager of Brewery Experience & Hospitality  - Sierra Nevada Brewing Co

Sr Manager of Brewery Experience & Hospitality ...

Head of Marketing - Greenhouse Juice

Head of Marketing - Greenhouse Juice

Baking School Manager, Vermont - King Arthur Baking Company

Baking School Manager, Vermont - King Arthur Ba...

Off-Premise Sales Representative - Cinderlands Beer Co.

Off-Premise Sales Representative - Cinderlands ...

Senior Brand Manager  - Wilding Brands

Senior Brand Manager - Wilding Brands

Owl's Brew Market Manager – Eastern PA / NJ - Owl's Brew

Owl's Brew Market Manager – Eastern PA / NJ - O...

View All Jobs|Post a Job

More News

Consultancy Firm Outlier Initiative’s Strategy To Build For The ‘Long-Haul’

Consultancy Firm Outlier Initiative’s Strategy To Build For The ‘Long-Haul’

Lemon Perfect Nets Fresh $9.7M

Lemon Perfect Nets Fresh $9.7M

The Top 10 Most Read BevNET Stories of 2025

The Top 10 Most Read BevNET Stories of 2025

The Top Legal Sagas in Bev-Alc of 2025

The Top Legal Sagas in Bev-Alc of 2025

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Director of Operations - Yonder Cider Co. - Yonder Cider Co.
  • Sales Operations & Fulfillment Coordinator - Resident Culture Brewing - Resident Culture Brewing
  • Sales Director - Resident Culture Brewing - Resident Culture Brewing
  • Production Brewer - Great Southern Beverages - Great Southern Beverages
  • Director of Packaging - Hendler Family Brewing Company - Hendler Family Brewing Company
  • Montucky Cold Snacks Market Activation Manager - Strategic Group - Strategic Group
  • Director of Brewing Operations - Aloha Beer Co. - Aloha Beer Co.
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Taste Radio: For Ryan Phillippe, The Real Drama Is In The Beverage Aisle
  2. Spirit Industry Vets Launch Hemp-THC Platform Highpour
  3. Reviews: Recess, Dad Grass Take on Dry January
  4. Consultancy Firm Outlier Initiative’s Strategy To Build For The ‘Long-Haul’
  5. Lemon Perfect Nets Fresh $9.7M
  6. The Top 10 Most Read BevNET Stories of 2025
  7. The Top Legal Sagas in Bev-Alc of 2025
  1. Mother Earth Brew Co. Steps Into the World of Non-Alcoholic Beverages with "Hop Spritz"
  2. 503 Distilling Announces New Distribution Partner for Washington, Hawaii, and Alaska
  3. Ginuary 2026 Gin Releases from James Bay Distillers: GIN 46 and Pineapple Gin
  4. Meat Church BBQ Ignites Strategic Partnership with Whiskey Startup Pursuit Spirits
  5. No Cap! Soda Pop Expands Retail Footprint with Walmart Partnership, Rolling Out Licensed SKUs Across West Coast Stores
  6. NOCK Tequila and Mezcal Expands to Four Major U.S. Markets Following 2025 International Gold Medal Wins
  7. Elixir Kombucha Launches Chain-Wide at Earth Fare
  1. The Top Legal Sagas in Bev-Alc of 2025
  2. The Top Ten Most Read Spirits Stories of 2025
  3. Stateside Aims to Spark Spiked Sports Drink Trend
  4. Non-Alc Pioneer Spirited Away Acquired By Denizen Rum Founder as Category Matures
  5. ​Clean Alcohol Collective Launches to Push Bev-Alc Transparency
  6. What’s Next for Adult Non-Alc: Bigger Flavors, Tougher Retail, Broader Occasions
  7. BevNET Announces 2025 Spirits Award Winners
  1. Press Clips: New Year’s Resolutions On the Decline, per Numerator; Schlafly Appoints New CEO
  2. Bosque Brewing Closes Taprooms After Chapter 11 Bankruptcy Dismissal; Beers to Live On
  3. BevNET Live: Adult Non-Alc Brands’ Growth Strategies
  4. Brewbound Live: Making Your Experiential Marketing Pop
  5. Brewbound’s 10 Most Read Stories of 2025
  6. BevNET Live: Agrowgate on Buying Smarter in 2026
  7. Brewbound Podcast: Anderson Valley Brewing’s Jason McConnell on Taking the Reins of a Beloved Brand
View All|Submit News

Promoted PR Posts

James Bay Distillers Re-launches Berry & Ube Gin

James Bay Distillers Re-launches Berry & Ube Gin

Brause Partners with A Priori to Expand Distribution Across Utah, the Soda Capital of the World

Brause Partners with A Priori to Expand Distribution Across Utah, the Soda Capital of the World

NewTree Fruit Company Secures Strategic Investment From Finlays To Scale Its Industry Leading De-Sugared Fruit Technology

NewTree Fruit Company Secures Strategic Investment From Finlays To Scale Its Industry Leading De-Sugared Fruit Technology

Beverage Co-Packer Increasing Capacity to 225 Million Cans per Year

Beverage Co-Packer Increasing Capacity to 225 Million Cans per Year

Abstrax Releases Free Hop Water Guide to Help Breweries Tap Into Non-Alcoholic Boom

Abstrax Releases Free Hop Water Guide to Help Breweries Tap Into Non-Alcoholic Boom

Holiday Vodka, Crafted in Italy, Celebrates Launch in New York City

Holiday Vodka, Crafted in Italy, Celebrates Launch in New York City

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙