POWERADE announced the launch of its newest innovation to the brand’s sports drink portfolio – POWERADE SOUR. New POWERADE SOUR are now available in-stores nationwide and online – and come in three great-tasting flavors including Blue Razz, Watermelon Lime, and Green Apple.
POWERADE SOUR is a limited-time-offer only and will be available in 28 fl. oz. bottles exclusively throughout the summer while supplies last. The new flavor launch is the brand’s latest innovation since February 2024, when POWERADE announced the addition of two new flavors to its sports drink portfolio – Island Burst and Strawberry Smash Zero.
Prior to that, POWERADE announced an all-new formula, as well as new-look packaging in early 2023. The new, great-tasting formula now comes with 50% more electrolytes vs. Gatorade Thirst Quencher. It also includes Vitamins C and B12 – both of which are new to the POWERADE formula and not found in Gatorade. Along with the reformulation, POWERADE’s refreshed packaging featuring vibrant flavor colors on label to create an eye-catching line-up at retail.
Coinciding with the relaunch, POWERADE launched new social handles – @Powerade_US – for fans and consumers to check out daily news, announcements, giveaways and much more throughout the year.
About POWERADE
POWERADE is currently the #3 sports drink across the United States. Starting in 2023, BODYARMOR assumed all responsibility for the POWERADE brand in North America under the BODYARMOR Sports Nutrition umbrella of brands with a unified goal of becoming #1 in Sports Hydration. Since taking over the business in January, BODYARMOR Sports Nutrition has re-energized the POWERADE brand, driving sales growth for the first time in years and generating buzz with new and old consumers alike.
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