Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • Login
  • Account image
    User Icon
  • Subscription:
    Manage Account Sign Out
  • close Subscribe
    Sign In
Become an Insider
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Fortune’s Fool Introduces the Next Act of Their Premium Rye Whiskeys With The Overture

info_outline PRESS RELEASE posted by Fortune's Fool

May. 7, 2024 at 7:53 pm

X LinkedIn Reddit Facebook Email
Report Press Release
WhiskeyStraight Rye WhiskeyRyeWomen in WhiskeyFortunes FoolThe OvertureJuliet SchmalzThe Prelude
Spirits Companies
  • image-01

INDIANAPOLIS, Ind.-- Woman-founded and led whiskey producer Fortune’s Fool announces the sequel in their lineup of premium whiskeys. The Overture is a premium straight rye whiskey distilled in Kentucky and aged in the highest quality barrels from Napa Valley’s Seguin Moreau Cooperage. 

The Overture follows The Prelude, the opening act of Fortune’s Fool, which quickly became a whiskey to behold. The Overture showcases Fortune’s Fool continued dedication to quality spirits. Like The Prelude, The Overture’s aging in the world’s finest barrels significantly impacts the whiskey flavor, with 60-80% of the flavor derived from the barrel. The wood used to make the Seguin Moreau barrels is air dried for more than 24 months in open-air seasoning yards, tested for chemical content, and carefully charred and toasted over oak fires. 

“Collectors and whiskey enthusiasts will be pleased to add The Overture to their home bars this year. The Prelude was a massive success, and we’ve taken a similar approach to producing The Overture with the same mash bill and barrel aging,” said Juliet Schmalz, MD, Founder and CEO of Fortune’s Fool. “The wood used to make the Seguin Moreau barrels is air dried for more than 24 months, compared to the industry average of 3 to 6 months. This choice of barrel for aging our whiskey really makes our product stand out from the rest. We can’t wait for you to try The Overture and see for yourself.”

Aged for 39 months, The Overture is bottled at 109.4 proof (54.7% ABV) and offers a unique sipping experience made up of a mash bill of 62% Rye, 30% Corn and 8% Barley. On the nose, baking spices are followed by notes of sweet, creamy vanilla and citrus. When tasting, the first sip has a light spiciness with hints of berry followed by notes of dried orange, warm honey and oak. The definitive, warm finish has a round mouthfeel with faint notes of dried white peach. It will be available online at fortunesfool.com and in liquor stores and select bars and restaurants across Indiana. The Overture will also be available in additional markets nationwide in the coming months. 

Former anesthesiologist Juliet Schmalz, who left medicine to pursue her passion for whiskey, launched Fortune’s Fool in 2019 and chooses each mash bill for Fortune’s Fool spirits. Bringing the precision and care of a physician to her work with Fortune’s Fool, Juliet is one of the few women whiskey founders and producers in the world. The Prelude and The Overture serve as the opening acts to several upcoming releases, as Fortune’s Fool prepares to launch a bourbon later this year.

To learn more about Fortune’s Fool, visit fortunesfool.com. You can also check out Fortune’s Fool on Facebook and Instagram.

About Fortune’s Fool

Fortune’s Fool was founded in 2019 with the singular goal of creating a whiskey of superior quality. Meticulous in method and ambitious in her pursuit of quality, Juliet Schmalz, MD, uses only world-class barrels, top-quality ingredients and expert partners. Its current releases include The Prelude, a Straight Rye Whiskey aged 32 months in Seguin Moreau American Oak barrels, and The Overture, a Straight Rye Whiskey aged 39 months in the same high-quality barrels. Additional product releases are planned for later this year. 

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Jones Soda Touts Double-Digit Q3, Congress Puts Hemp Line in Jeopardy

Jones Soda Touts Double-Digit Q3, Congress Puts Hemp Line in Jeopardy

BevNET Announces Nominees for ‘Best of 2025’ Awards

BevNET Announces Nominees for ‘Best of 2025’ Awards

BUM Energy Expands Sales Team Ahead of Walmart, Target Rollouts in 2026

BUM Energy Expands Sales Team Ahead of Walmart, Target Rollouts in 2026

SPONSORED POST
Sip Elixirs: Driving Growth in the Cannabis Beverage Market

Sip Elixirs: Driving Growth in the Cannabis Beverage Market

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

Area Sales Manager - Pittsburgh, PA - Good Boy Vodka

Area Sales Manager - Pittsburgh, PA - Good Boy ...

Director/VP Sales - Confidential Cascadia Managing Brands Client

Director/VP Sales - Confidential Cascadia Manag...

DFW Brewery Representative  - Saint Arnold Brewing Company

DFW Brewery Representative - Saint Arnold Brew...

Market Manager - Orange County + Inland Empire / Desert  - Owl's Brew

Market Manager - Orange County + Inland Empire ...

Director of Operations (Beverage) - Birdie / Wild State Cider

Director of Operations (Beverage) - Birdie / Wi...

Maintenance Manager - Full Sail Brewing Co.

Maintenance Manager - Full Sail Brewing Co.

View All Jobs|Post a Job

More News

Keychain Nets New $10M, Launches Retailer AI Tool

Keychain Nets New $10M, Launches Retailer AI Tool

Tariffs Force Hard Decisions For Liquor Retailers

Tariffs Force Hard Decisions For Liquor Retailers

Taste Radio: Hemp Bevs Take A Hit. Trip Keeps Calm & Raises $40M.

Taste Radio: Hemp Bevs Take A Hit. Trip Keeps Calm & Raises $40M.

Reviews: We Dive Into Dirty Mountain Dew, While Orange Toucan Flies

Reviews: We Dive Into Dirty Mountain Dew, While Orange Toucan Flies

Beverage Industry Jobs

  • Area Sales Manager - Indianapolis, IN - Good Boy Vodka - Good Boy Vodka
  • Baking School Manager, Vermont - King Arthur Baking Company - King Arthur Baking Company
  • Regional Sales Director - Mid-Atlantic (OH, KY, WV, VA, PA, MD, DE, DC) - Good Boy Vodka - Good Boy Vodka
  • Regulatory Compliance Manager - Tree House Brewing Company - Tree House Brewing Company
  • Production Manager - Uncle Matt's Organic - Uncle Matt's Organic
  • Accounting Director/Controller - SIMPLi - SIMPLi
  • Territory Sales Manager - Northern New England - Bevovations LLC, d/b/a New England Apple Products - Bevovations LLC, d/b/a New England Apple Products
View All|Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Jones Soda Touts Double-Digit Q3, Congress Puts Hemp Line in Jeopardy
  2. BevNET Announces Nominees for ‘Best of 2025’ Awards
  3. BUM Energy Expands Sales Team Ahead of Walmart, Target Rollouts in 2026
  4. Keychain Nets New $10M, Launches Retailer AI Tool
  5. Tariffs Force Hard Decisions For Liquor Retailers
  6. Taste Radio: Hemp Bevs Take A Hit. Trip Keeps Calm & Raises $40M.
  7. Reviews: We Dive Into Dirty Mountain Dew, While Orange Toucan Flies
  1. Craftwell Cocktails Cranberry Mule Wins Best Wine-Based Cocktail at 2025 Top Shelf Awards
  2. New Zealand's #1 Sauvignon Blanc Stoneleigh Breaks Into Top Ten Bestselling NZ Sauvignon Blancs Nationwide
  3. GNGR Labs Debuts New Gut Health Booster Shot
  4. Aperol Declares the First-Ever "Aperolidays," Spritzing the Season with Togetherness, Style, and Italian Joy
  5. Inside La La Land's National Expansion - The Coffee Brand Built on Kindness
  6. Maestro Dobel Tequila Introduces Tahona Tequila Blanco, Honoring Centuries of Tradition and Tequila-Making Craft
  7. Cincoro Tequila Unveils 'Cincoro Jack' Limited-Edition Añejo Bottle in Collaboration with Travis Scott
  1. Tariffs Force Hard Decisions For Liquor Retailers
  2. San Francisco Bar Star Thad Vogler Aims to Disrupt RTDs With New Brand
  3. Banking on Mexican-Inspired Flavors, Brown-Forman Expands New Mix in The US
  4. Diageo Names Consumer Industry Veteran as New CEO
  5. Spirits: New RTDs From Yoju, Big Sipz, Tip Top and More
  6. Alcohol Industry Trade Groups Back Ban on Intoxicating Hemp Beverages
  7. Cannabis Drinks Could Become Key Alcohol Replacement, Per Report
  1. Brewbound Announces Nominees for 2025 Awards
  2. Rogue Update: Employees, Landlord Informed of Same-Day Closure; Hundreds of Thousands in Back Rent, Taxes Due
  3. Circana Weekly Scans: Bev-Alc’s Post-Holiday Retrenchment Strikes Again; Beer Records Smallest Swing
  4. Brewbound Live 2025 Full Agenda Now Available: Speakers from Highland Brewing, JuneShine, Athletic Brewing, New Belgium, Sunset Distributing & More
  5. Bev-Alc Retailers Grapple with Tariffs
  6. Insider’s Week in Beer: 🤓 Nerds Save Beer
  7. Report: Rogue Ales & Spirits to Cease Operations, Shutter Pubs
View All|Submit News

Promoted PR Posts

100 Coconuts Continues National Expansion With 916 New Doors and Breakout Retail Momentum in Q3

100 Coconuts Continues National Expansion With 916 New Doors and Breakout Retail Momentum in Q3

Ardor Energy Launches New Line of Sparkling Energy Drinks Made with Organic Fruit Juice

Ardor Energy Launches New Line of Sparkling Energy Drinks Made with Organic Fruit Juice

Go Brewing Signs Partnership as Exclusive Non-Alcoholic Beer Sponsor of HYROX, the Fastest-Growing Sport in the U.S.

Go Brewing Signs Partnership as Exclusive Non-Alcoholic Beer Sponsor of HYROX, the Fastest-Growing Sport in the U.S.

Kewe Energy Launches Precision Performer Drink for Clean Energy & Mental Focus

Kewe Energy Launches Precision Performer Drink for Clean Energy & Mental Focus

First Key Consulting Announces New CEO Kelly Heyworth

First Key Consulting Announces New CEO Kelly Heyworth

Highpour Launches Premium THC Seltzers and Margaritas

Highpour Launches Premium THC Seltzers and Margaritas

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙