Lift Bridge Brewing Co. Releases Grape Ape + Cocktail Inspired Beverages

Lift Bridge debuts Grape Ape & New Cocktail Series Variety Pack!

Lift Bridge is bringing a brand new lineup of the classic dive bar cocktails to the market with their new Cocktail Series Variety Pack of Premium Malt Beverages.

Lift Bridge once again finds itself on the cutting edge of a new trend in the local beverage scene. As one of the first local breweries to open a taproom, to produce and can hard seltzer, to craft locally made soda, to being one of the first local breweries to launch a year round hazy IPA, and now one of the first local breweries to produce cocktail inspired premium malt beverages for distribution. In recent years the trend towards canned cocktails and ready to drink beverages has skyrocketed. The segment as a whole has grown 104% in the last two years alone, and RTD cocktails make up over 12% of the U.S. alcohol volume which now outsizes the country’s wine market.

It started with the classic midwestern cocktail, Grape Ape, which originally launched at the 2023 Minnesota State Fair to great success. Post fair, Grape Ape quickly became the number one asked question from customers: When will you be putting Grape Ape in cans?

Grape Ape became a viral hit on social media and quickly became one of the highest velocity products on liquor store shelves in the Twin Cities. Lift Bridge is excited to extend this ambitious new line of canned cocktails with our new variety pack.

What's the difference between a Premium Malt Beverage and a hard seltzer?  We use our premium alcohol base which is nano-filtered to craft our cocktail series beverages. The flavors are more bold than traditional hard seltzers allowing us to better capture the experience of the classic cocktails that these beverages are inspired by. Grape Ape, Cosmo, Paloma, and Lemondrop are all full flavored, and as bright and colorful as the packaging that contains them.  This new line is dropping at a perfect time to become THE summer drinks of 2024.

The Products:     

Grape Ape — Cocktail inspired grape and lemon-lime premium malt beverage

Cosmo — Cocktail inspired cranberry and lime flavored premium malt beverage

Paloma — Cocktail inspired grapefruit and tequila flavored premium malt beverage

Lemondrop — Cocktail inspired lemon candy flavored premium malt beverage

Grape Ape and Cocktail Series Variety Packs are available throughout Lift Bridge’s Distribution Footprint across MN, WI, ND, SD.