NutraShure Launches BIOMEnd, The First Ready-To-Mix Drinkable Butyrate

NutraShure Distribution, LLC. (“NutraShure”), a premium ingredient supplier and distributor in the dietary supplement and functional food and beverage categories announced the much-anticipated launch of BIOMEnd. The ingredient is a superior form of butyrate delivering benefits to solve ongoing palatability and solubility issues that are seen with traditional butyrate ingredients currently on the market.

BIOMEnd is a patent-pending superior form of butyrate, a four-carbon short-chain fatty acid, that naturally occurs in certain foods and is produced by gut bacteria during the fermentation of dietary fiber. BIOMEnd contains L-Lysine Butyrate, the l-lysine salt of butyric acid, making it superior in form and allowing for complete solubility in a liquid solution. The ingredient's solubility ensures consistent dispersion and distribution setting it apart from its competitors.   

Butyrate modulates responses of GI health through its role as a histone deacetylase (HDAC). The ingredient is a primary energy source for colonocytes which are the cells that line the colon and help maintain the integrity of the gut barrier.  In addition, butyrate can modulate immune function by influencing innate and adaptive immune responses. The dual functionality of butyrate plays a key role in gut health and immunity benefits reflecting the growing consumer interest in health and wellness.

“Addressing the palatability challenges associated with the commercially available butyrate and butyrate prodrugs currently on the market, the development of BIOMEnd represents a significant accomplishment for our team,” said Brandon Sojka, CEO of NutraShure and Co-Inventor of BIOMEnd. “As a research scientist and a business owner, delivering a game-changing ingredient to the market is a career-long aspiration; which is now a reality.”

The taste and texture of traditional butyrate supplementation can be unappealing to consumers while limiting formulators to incorporate into their products and consumers to use in their daily routine. BIOMEnd addresses these issues so manufacturers can overcome these obstacles and provide consumers with quality products that effectively support their wellness goals.

“The presence of an ingredient that stands out so uniquely in the market creates a pathway for innovation to meet consumer demand,” said Elyse Lovett, Chief Marketing Consultant at NutraShure. “Marketing a groundbreaking ingredient such as BIOMEnd is a driving force in the industry.”

By eliminating concerns of taste, sedimentation, and uneven distribution, BIOMEnd is a superior form that has broad application use at any dose. 

About NutraShure Distribution, LLC.

NutraShure Distribution, LLC. is a premium ingredient distributor for use in dietary supplements, functional foods, and beverages. NutraShure set out with the goal of optimizing human performance and increasing the overall quality of daily life. NutraShure Distribution offers ingredients with a wide range of health benefit categories with patent-protected IP and preclinical and clinical research. These categories include sports nutrition, men’s health, gut health, immune health, and more.