C4 Packs a Punch With New Hawaiian Punch Collaboration

For the first time ever, you can find the celeb-favorite C4 Pre-Workout and C4 Energy drink in a nostalgia-inducing, fruit-bursting flavor with the brand new C4 x Hawaiian Punch collaboration . 

Inspired by the nostalgic tropical fruit juice of your childhood, the C4 x Hawaiian Punch will come in a variety of Pre-Workout Powders, as well as the cult-favorite C4 Performance Energy, boasting punchy fruit-bursting flavor you can feel. Playing off the pineapple, passion fruit, papaya and guava flavors found in the OG Hawaiian Punch, the newest collaboration from C4 gives you the delicious, sweet taste of your favorite childhood drink, but with an extra “punch” to help you hit harder at the gym every single time you step through the door. 

As part of C4’s larger reformulation of their entire pre-workout portfolio, the C4 x Hawaiian Punch collection features its fruitiest flavor and hardest hitting formula to date with PeptiPump®, a cutting-edge, AI-powered designer peptide only found in C4 that maximizes performance and increased caffeine level with up to 300mg of caffeine! 

Having launched many successful (and nostalgia-inducing) collabs in the past, including Skittles, Starbursts and Airheads, C4’s newest collab continues to combine health-centric energy with next-level flavors that consumers already know and love! 

C4 x Hawaiian Punch will launch with a 360-degree campaign including social content with athlete and boxing talent integrations featuring a hero spot, in store activations, merch and partnerships with Overtime Boxing (OTX) + Top Rank Boxing where their rings will be fully branded in C4 Hawaiian Punch upcoming. 

The C4 Pre-Workout x Hawaiian Punch is available on Cellucor.com and other select retailers such as Kroger, Walmart and Target while the C4 Energy x Hawaiian Punch is currently available exclusively at Vitamin Shoppe.