NOVA partners with San Diego Padres, collaborates on Sunset Slam Hard Kombucha

SAN DIEGO, Calif. – NOVA has started a five-year agreement with exclusive kombucha co-branding rights with the San Diego Padres. The partnership includes the Sunset Slam Mango Lime hard kombucha collaboration, which is available at Petco Park and retail locations throughout San Diiego County.

Sunset Slam is being served on draft and in 16-oz cans at multiple locations within the ballpark, and the cans feature the colors of the Padres’ City Connect uniforms. The kombucha is 8% alcohol-by-volume (ABV) and has a flavor profile of mango and lime. It is gluten free and vegan.

The partnership also includes “Saturday Pregame Live Music, presented by NOVA Kombucha” naming rights. At each of the Padres’ 13 Saturday home games, the Padres House Band will perform on the Sycuan Stage in the newly renovated Gallagher Square with NOVA signage as a backdrop.

 

NOVA branding will be featured on all Petco Park LED screens and ribbon boards during Padres games as well.

"The best nights in San Diego are at the ballpark cheering on our hometown Padres," said NOVA Founder Tiago Carneiro. "There is no more electrifying atmosphere in town, and we are proud to have such a significant presence at such a significant community gathering point. We are passionate about supporting San Diego sports, and we look forward to many memorable nights with the Padres and great kombucha."

Sunset Slam is available on tap in Gallagher Square and within the Craft Beers of San Diego area on the main concourse behind home plate. Cans are also available in Seaside Market on the first-base side of the main concourse and at craft grab-and go coolers throughout the ballpark.

Sunset Slam is also available at NOVA’s Ocean Beach taproom, as well as its sister NOVO sports pubs in Mission Valley, Otay Ranch, and Imperial Beach. Official viewing parties for Padres road games will be held at NOVO sports pubs as part of the agreement.

The kombucha is available in single 16-oz cans and in six packs of 12-oz cans at retail outlets throughout the County.

NOVA, which was founded by Carneiro in 2018, is the Official Hard Kombucha of San Diego Wave Fútbol Club (with La Ola Dragon Fruit Kombucha collaboration) and the Official Hard Kombucha of Snapdragon Stadium. Earlier this year, NOVA collaborated with MESA Foundation, an official Name Image Likeness (NIL) partner of San Diego State University, for Azteks Raspberry Kombucha in support of SDSU men’s basketball players.

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