Stauning Whisky Appoints Armando Torres as U.S. Director of Sales

NEW YORK, NY (May 15, 2024) - Stauning Whisky, the esteemed Danish whisky distillery, is pleased to announce the appointment of Armando Torres as its new U.S Director of Sales. In this pivotal role, Torres will spearhead the integration of new recruits as part of an ambitious strategy to fortify and propel Stauning’s presence across the U.S., with a particular emphasis on the vibrant markets of Chicago and New York City. 

With over three decades of experience in the spirits industry, Torres brings a wealth of knowledge and expertise to Stauning. His distinguished career includes roles as Senior Vice President of Sales Central States at Hard Truth Distilling and Regional Director at Remy Cointreau USA, where he demonstrated exceptional sales prowess, particularly in the Midwest. Torres's multifaceted background, spanning both wholesalers and suppliers, positions him as a seasoned leader poised to drive Stauning’s sales strategy to new heights.

Born and raised in Chicago, Torres possesses an intuitive understanding of local market dynamics and consumer preferences. His previous engagements with renowned whiskies like Macallan, Highland Park, Glenfiddich as well as his contributions to smaller brands such as Bruichladdich Distillery, have equipped him with a comprehensive insight into U.S. whisky trends. Torres's adeptness at identifying and capitalizing on key trade opportunities makes him an invaluable asset as Stauning Whisky navigates the competitive American landscape. 

“I am thrilled to join the Stauning Whisky team to spearhead our efforts to expand the brand’s footprint in the U.S.,” said Torres. “With its rich heritage and relentless commitment to quality, Stauning presents an exciting opportunity to connect with American consumers and elevate their whisky experience. I look forward to working closely with the team to drive growth and foster lasting relationships with our valued partners and enthusiasts.” 

For more information, visit stauningwhisky.com and @stauningwhisky on Instagram.  

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About Stauning: 

Since 2015, Stauning has produced grain-to-glass Danish whisky from rye and barley grown a bicycle-ride away from the distillery, a place of absolute tranquility, on the West Coat of Denmark. 

By returning to the simplicity of its three ingredients – grain, yeast and water – Stauning Whisky harnesses nature to capture the essence of its home whilst celebrating the collective effort involved in its creation. Blending a mix of old and new-world methods, Stauning whiskies are made from local grain and floor-malted in-house at the distillery. Distillation takes place in 24 small copper pot stills which are direct-fired to create complex flavors, adding weight and character to the whiskies. 

Founded by a group of nine friends with a passion for whisky, who wanted to push the boundaries of whisky-making and create expressions reflective of their heritage with distinct Danish character, each bottle of Stauning is produced in the same spirit of collaboration, grounded in the humility and conviction of a community that understands the power of working as one. Stauning invites drinkers into a new world of whisky that captures both heritage and modernity with a unique taste and character designed in Denmark.