NightOwl’s Ready to Drink Canned Espresso Martini’s Rapid Expansion Continues, Securing Distributor Agreement with Martignetti Companies for Massachusetts

Award-Winning Ready to Drink (RTD) Canned Cocktail Onboards Renowned Distributor Partner

NightOwl Espresso Martinis, is pleased to announce that their award-winning canned tequila and vodka espresso martinis have boosted availability across the United States, unlocking Massachusetts. Having made its debut in 2023 in New York, Florida, and New Jersey, NightOwl features a line of ready-to-drink espresso martini canned cocktails; The Classic, made with Vodka, and The Original, made with Tequila. NightOwl has garnered a variety of top beverage industry accolades and awards, solidifying its position as the most highly decorated canned espresso martini on the market, made with real spirits.

In Massachusetts, NightOwl has aligned with Martignetti Companies. NightOwl will be sold in a variety of independent bars and restaurants across Massachusetts. NightOwl will be supported in MA via a robust marketing campaign encompassing social media marketing, event sponsorships, traditional PR, and in store sampling programming.

“NightOwl has continued to build momentum since our launch and is pleased to strategically roll out across Massachusetts with a market leading distributor partner such as Martignetti,” says Stephanie Jackson, Vice President, Sales. “We look forward to working hand in hand with Martignetti Companies to scale accessibility of our award-winning Espresso Martinis.”

“What a great privilege to distribute the NightOwl brand and open up Massachusetts for our supplier partner.  The high level of quality ingredients in NightOwl and the amazing taste of the brand aligns for great success.  In the growing RTD category, NightOwl will stand out with consumers in Boston and across the state and is a sure winner,” says Jim Hickey, Sr. Vice-President, Spirits, Martignetti Companies.

Earlier in 2024, NightOwl won WSWA’s ‘Brand Battle’ for the RTD category, Double Gold Medal, was named ‘Best In Show’, and was awarded the Hot! New! Now! Award as the 2024 breakout brand. Other historical accolades include taking home the Chairman’s Trophy from The Ultimate Spirits Challenge and multiple medals from The San Francisco World Spirits and New York World Wine & Spirits Competitions, including Double Gold. Most recently, NightOwl secured a Gold Medal at 2024 L.A. Spirit Awards.

Following consumer trends and preferences, NightOwl has brought tequila to the forefront of the Espresso Martini recipe. Both the vodka and tequila styles contain 12.5% ABV (alcohol by volume), premium real spirits and natural coffee (100mg of caffeine). Available in both single serve and a convenient 4-pack, both NightOwl’s tequila and vodka styles are offered in 200ml cans with an SRP of $19.99 per 4-pack.

For additional information be sure to follow along on social @drinknightowl.

About Martignetti Companies

Established in 1908, Martignetti Companies is the leading distributor of wines and spirits in New England and the sixth largest in the country.  Based in Taunton, Massachusetts, the Company currently operates in six New England states: Massachusetts, Connecticut, Maine, Vermont, New Hampshire and Rhode Island.