DENVER, Colo.-- Following its success — raising more than $100,000 to support bartenders in the US through programs and charitable donations — in 2023, the No/Low Tour returns with a renewed focus on mindful drinking and wellness to celebrate non-alcoholic and low ABV cocktails that feature unparalleled creativity and premium fresh ingredients, created by the best bartenders in the industry. After six stops at premier cocktail events in 2023, the No/Low Tour looks to expand its community by acknowledging that the spirit of the beverage industry doesn’t lie in the spirits themselves, but in the community and moments we create with a great drink in hand.
Presented by the Focus on Health (Alex Jump, LP O’Brien, Joshua Gandee) and Mover & Shaker teams (Nick Hogan, Shannon Michelle) — in partnership with brand sponsors including premier sponsors, Ritual Zero Proof and The Pathfinder — the No/Low Tour recognizes the importance of inclusivity and wellness for beverage professionals and guests.
“Last year’s No/Low Tour was a resounding success,” shares Founder Alex Jump. “It was incredible to see our community come together to celebrate the creativity of non-alcoholic and low ABV cocktails and connect over shared experiences in the industry. This year, we’re excited to expand our scholarship program, reinvigorate our educational programs, and of course, craft even more incredible non-alcoholic and low ABV cocktails.”
The No/Low Tour features two distinct components: Seminars to learn from leaders in the NA space and Bar Pop Ups that challenge the expectations of NA/Low ABV cocktails. The tour will debut with six stops at premier cocktail events and select cities in 2024:
- San Diego Bartenders Weekend (April 14-17)
- Chicago (June 24)
- Tales of the Cocktail in New Orleans (July 21-26)
- Nashville (September 9)
- Portland Cocktail Week (October 6-10)
- Austin (October 29)
"We’re thrilled to partner with Focus on Health for another year to continue these critical conversations around wellness that are driving our industry forward,” shares Founder Nick Hogan. “By creating inclusive spaces backed by educational programs, we’re dedicated to making wellness resources more and more accessible every year.”
Proceeds from the No/Low Tour will benefit Another Round Another Rally, a nonprofit financial and educational resource for the hospitality industry. Brand sponsors for the tour include Ritual Zero Proof, The Pathfinder, Luxardo, Lustau, Giffard, Monin, Three Spirit, Lucas Bols, and Dhos.
About Focus on Health
Focus On Health is a for profit organization that advocates for the health and wellness of the food and beverage sector. We are a for-profit agency that advocates for the health and wellbeing of everyone in the hospitality industry through events, education, story-telling, and mentorship. Our mission is to help those who work in F&B find ways to make this career a lifelong one while also taking care of themselves. We advocate for having the difficult conversations because we believe that those conversations are what lead to meaningful change. We aim to create inclusive spaces where all members of our community can be involved in the conversation.
About Mover & Shaker
Mover & Shaker creates virtual content on the only Instagram account focused on being the voice of hospitality. Their aim is to educate, entertain, and engage their audience in order to connect them organically with brands that support bartenders. Since their inception in 2017, they have worked with over 400 bars and brands to create memorable content and timeless merchandise. They pride themselves in their hospitality driven ethos and their ability to connect and engage with their own: bartenders!
About Another Round Another Rally
Another Round Another Rally is a nonprofit financial and educational resource for the hospitality industry. We provide reimbursement grants and immersive educational scholarships to further the education of historically excluded voices in the community, and supply emergency assistance to those employed in restaurants, bars, and hotels who have fallen on unexpected hardship.
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