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BevNETPress Releases


Chlorophyll Water Recovers Ocean-Bound Plastic With Every Bottle Sold

PRESS RELEASE posted by Chlorophyll Water

May. 31, 2024 at 3:00 pm

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Non-Alcoholic Beverages
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Chlorophyll Water, the first-ever bottled water in the U.S. to achieve and pass the strict Clean Label Project certification (tested for over 90+ environmental toxins, pesticide residues, plasticizers) is committed to tackling plastic pollution.

Through a new partnership with rePurpose Global, the sale of each bottle of Chlorophyll Water leads to the recovery of the equivalent of one ocean-bound plastic bottle. These recovered bottles are then recycled, reducing the need for virgin plastic in the market.

Launched in 2020 with landfill biodegradable bottles, Chlorophyll Water transitioned this past year to bottles made from 100% recycled plastic, along with incorporating CleanFlake label technology. The use of 100% recycled plastic, CleanFlake and this new partnership with rePurpose Global underscores Chlorophyll Water’s commitment to minimizing plastic waste - recover, recycle and reuse.

rePurpose Global, a leading Plastic Action Platform, has recovered over 28.5 million kilograms of plastic waste in countries including India, Indonesia, Colombia, Ghana, Kenya, and the Dominican Republic

Matt Levine, Founder of Chlorophyll Water states, "Chlorophyll Water is committed to sustainability and using technology to lessen packaging's environmental impact. By employing 100% recycled plastic bottles, we aim to significantly impact the plastic waste issue and reduce the use of virgin, fossil-fuel-based packaging. Our partnership with rePurpose Global further supports this mission by preventing ocean-bound plastic pollution with every bottle of Chlorophyll Water sold."

Chlorophyll Water bottles are made from food-grade recycled polyethylene terephthalate (rPET) and comply with recycling standards set by the US FDA and the European Food Safety Authority. This method decreases the demand for virgin plastic in PET bottle production and can cut carbon emissions by up to 79% compared to new plastic. The company also uses Avery Dennison's CleanFlake technology for their labels, enhancing the recyclability of PET by ensuring labels separate cleanly during recycling, resulting in high-quality PET flakes.

Chlorophyll Water has been recognized by the Green Business Bureau as "Good for the Mind, the Body, and the Planet." The water is enriched with chlorophyll, the green pigment in plants, sourced from purified mountain spring water and fortified with essential vitamins.  

As the first bottled water in the U.S. to pass the Clean Label Project Certification, Chlorophyll Water underscores its commitment to quality and safety through rigorous third-party testing for over 90 potential environmental contaminants, including heavy metals, pesticide residues, plasticizers (like BPA, BPS, and phthalates), and various other chemicals of concern.

Jaclyn Bowen, MPH, MS, executive director of the Clean Label Project, notes, "Chlorophyll Water's certification underscores their commitment to ingredient quality and purification standards, addressing consumer concerns about product safety."

Featured in publications ranging from Vogue to Women's Health, Chlorophyll Water is available nationwide at retailers such as Alo Yoga, Bristol Farms, Earth Fare Erewhon, GIANT, Lazy Acres, Meijer, Sprouts Farmers Market, Urban Outfitters and regionally at Whole Foods Market, among others.

For more information, visit ChlorophyllWater.com or find them on Amazon.com/ChlorophyllWater and social media at @ChlorophyllWater.

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