Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

MADFLOW Yerba Mate: The 1st Yerba Mate Brand Tailored To The US Market, Blends Sustainability & Tradition

PRESS RELEASE posted by MADFLOW Yerba Mate

Jun. 3, 2024 at 2:04 pm

XLinkedInRedditFacebookEmail
Report Press Release
yerbamateyerbamateorganiccoollifestlyeoutdoorsnew releaseunsmokedcool packaging
Non-Alcoholic Beverages
  • image-01

Atlantic Forest LLC is pleased to announce the launch of MADFLOW, a distinctive Yerba Mate brand explicitly tailored for the US market. What sets MADFLOW apart is its commitment to sustainability, cultural heritage, and a touch of artistic flair. 

With every unit sold, MADFLOW takes a significant step towards environmental conservation by planting trees in US National forests, contributing to preserving natural habitats. This initiative is made possible through a strategic partnership with the National Forest Foundation, making MADFLOW the first Yerba Mate company to contribute to the reforestation efforts in the United States. The company's dedication to environmental stewardship aligns with the growing consumer demand for eco-friendly practices and distinguishes MADFLOW from its competitors.  

MADFLOW brings a visual feast to its consumers by collaborating with talented artists to design all packaging. These visually captivating designs reflect the vibrant culture of extreme outdoor sports such as surfing, Brazilian jiu-jitsu, skating, rock climbing, motocross, etc. MADFLOW products, thus, stand out on the shelves with an unmistakable allure. The art infusion into the brand speaks to the company's dedication to providing a multisensory experience.

Beyond its eco-friendly initiatives, MADFLOW ensures a premium Yerba Mate experience. The product is USDA organic, unsmoked, and dried using a unique air drying process, preserving the natural essence of the leaves. Sourced from small family farms in southern Brazil, MADFLOW's Yerba Mate encapsulates the authenticity and tradition of the craft, ensuring a genuine connection to its origins.

Founded by two Argentinian brothers, MADFLOW is the culmination of their love and passion for Yerba Mate and their dedication to extreme sports. Inspired during a trip to the US, where the brothers observed the prevalent consumption of coffee and energy drinks, they decided to share their Yerba Mate culture with the American consumer. This cultural exchange is a business venture and a mission to introduce a healthier and culturally rich alternative to mainstream caffeinated beverages.

Juan, one of the founders, expressed their motivation: "Our journey started with a desire to bridge cultures and share the goodness of Yerba Mate. It's more than a beverage. It's a lifestyle."

Looking ahead, MADFLOW has exciting plans to expand its product line. In the pipeline are variations of Yerba Mate in loose-leaf form and tea bags, catering to diverse consumer preferences. MADFLOW has also recently launched a line of original Yerba Mate cups and thermos, providing enthusiasts with a complete Yerba Mate experience.

Users can visit the official website drinkmadflow.com for any media or commercial inquiries.

About Company

Atlantic Forest LLC is the proud creator of MADFLOW, a Yerba Mate brand founded by two Argentinian brothers who are passionate about sharing their cultural heritage. Committed to sustainability, artistry, and quality, MADFLOW aims to redefine the Yerba Mate experience in the US market.

For updates, follow MADFLOW on social media:

Instagram: instagram.com/drinkmadflow

Youtube: youtube.com/@drinkmadflow

Watch the intro video of MADFLOW on YouTube: youtube.com/watch?v=n44gbL2Q98E

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Dive Into Innovation With BevNET CPG Media’s Interactive Launch Explorer

Dive Into Innovation With BevNET CPG Media’s Interactive Launch Explorer

RTDs Deliver 38% of Bev-Alc Innovation Dollars from Just 22% of Items

RTDs Deliver 38% of Bev-Alc Innovation Dollars from Just 22% of Items

Everyday Dose Names New CEO, Expands into Sam’s Club

Everyday Dose Names New CEO, Expands into Sam’s Club

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Secure Your Variety Pack Line Time for Your Beverage Brand - Contract Manufacturing Partner

Secure Your Variety Pack Line Time for Your Bevera...

View All|Post a Listing

Featured Jobs

Brand Manager - Good Boy Vodka

Brand Manager - Good Boy Vodka

Sales Representative - Minnesota - Alaskan Brewing Co.

Sales Representative - Minnesota - Alaskan Brewing...

SpikedAde- State Mgr - Louisana - SpikedAde

SpikedAde- State Mgr - Louisana - SpikedAde

Lead Brewer - Riip Beer Co.

Lead Brewer - Riip Beer Co.

Director of Beverage Co-Packing Sales - MetaBrand LLC

Director of Beverage Co-Packing Sales - MetaBrand ...

State Manager - MN - Good Boy Vodka

State Manager - MN - Good Boy Vodka

View All Jobs|Post a Job

More News

Review: O’kra Sparkling Okra Water Offers Truly Different Take on Hydration

Review: O’kra Sparkling Okra Water Offers Truly Different Take on Hydration

Mission Craft Cocktails Rides The Pickle Wave From Prank To New SKU

Mission Craft Cocktails Rides The Pickle Wave From Prank To New SKU

Soft Pricing Leads to Non-Alc Beverage Deceleration

Soft Pricing Leads to Non-Alc Beverage Deceleration

Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September

Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Brewing Roles @ Asahi Beer USA - Asahi Beer USA - Asahi Beer USA
  • Packaging Specialist - Cerebral Brewing - Cerebral Brewing
  • Driver Warehouse Operator Second Shift - Boulevard Brewing Company - Boulevard Brewing Company
  • Territory Manager - Paradox Brewery - Paradox Brewery
  • Brewhouse & Cellar Technician - Odell Brewing Company - Odell Brewing Company
  • Director of Marketing & Brand Strategy - Schilling Beer Company - Schilling Beer Company
  • Area Sales Manager - St. Pete, FL - Good Boy Vodka - Good Boy Vodka
View AllPost a Job

Recent Articles

  • Newswire
  • Features
  • Spirits
  • Beer
  1. Himvana Expands Himalayan Herbal Tea Range With Botanical Blends
  2. 7 Brew Grows from Stands to Stores with National Ready-To-Drink Coffee and Energy Beverage Expansion at Walmart
  3. Perfect Plain Brewing Releases FestBier, a Traditional German-Style Lager
  4. Urban South Brewery Announces the Return of Oktoberfest Märzen Lager
  5. Nod Hill Brewery Installs New BrauKon Brewhouse, Marking Next Chapter for Connecticut Brewery as Wholesale Business Grows
  6. Introducing Penumbra Mezcal: A Single-Palenque Espadín Created by Chip Tate, FFWS Master Distiller of Innovation
  7. RYTHM Introduces Lifted Lemon, a New THC Twist on Iced Tea and Lemonade
  1. Dive Into Innovation With BevNET CPG Media’s Interactive Launch Explorer
  2. RTDs Deliver 38% of Bev-Alc Innovation Dollars from Just 22% of Items
  3. Everyday Dose Names New CEO, Expands into Sam’s Club
  4. Review: O’kra Sparkling Okra Water Offers Truly Different Take on Hydration
  5. Mission Craft Cocktails Rides The Pickle Wave From Prank To New SKU
  6. Soft Pricing Leads to Non-Alc Beverage Deceleration
  7. Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September
  1. RTDs Deliver 38% of Bev-Alc Innovation Dollars from Just 22% of Items
  2. Mission Craft Cocktails Rides The Pickle Wave From Prank To New SKU
  3. Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September
  4. YOSHI Is Betting ‘Matchatinis’ Can Repeat Espresso’s Cocktail Success
  5. Sazerac Acquires The UK’s Au Vodka, Adds Another RTD to Portfolio
  6. Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook
  7. High-ABV RTDs Are On The Rise, But They’re More Than Buzz For Your Buck
  1. NIQ: RTDs Drive 38% of Bev-Alc Innovation Dollars Despite Fewer Items
  2. Great Lakes Bets on Seasonal Variety Packs to Fuel 2026 Growth
  3. Dive Into Innovation With BevNET CPG Media’s Interactive Launch Explorer
  4. Beer Loses Summer Traction as Bev-Alc Slump Deepens in Weekly NIQ Off-Premise Scans
  5. Brewbound Podcast: Do We Need Another NA Version of a Legacy Beer Brand?
  6. Press Clips: Teamsters’ Contract Wins, Ardagh’s Sale Listing, Source Brewing’s Taproom Closure & More
  7. Halloween Ghouls Arrive: Voodoo Ranger Slasher IPA w/ Halloween; Angry Orchard Calls Up Ghost Face
View All|Submit News

Promoted PR Posts

Good Game by T-Pain Expands Circle K Florida Distribution as Retail Momentum Accelerates

Good Game by T-Pain Expands Circle K Florida Distribution as Retail Momentum Accelerates

Chameleon Coffee Launches Organic A2 Flash Brew RTD Coffee Exclusively at Sprouts Farmers Market

Chameleon Coffee Launches Organic A2 Flash Brew RTD Coffee Exclusively at Sprouts Farmers Market

Recoup, the First Regenerative Organic Certified Hydration Beverage, Refreshes Brand, Formula, and Packaging

Recoup, the First Regenerative Organic Certified Hydration Beverage, Refreshes Brand, Formula, and Packaging

Hyde's Hail Mary Expands Into New York Cannabis Market Through Statewide Partnership with MOOV Distribution

Hyde's Hail Mary Expands Into New York Cannabis Market Through Statewide Partnership with MOOV Distribution

Good Boy Tea Launches Premium Organic Bottled Teas, Real Brewed Canned Teas, and Functional Tea Refreshers

Good Boy Tea Launches Premium Organic Bottled Teas, Real Brewed Canned Teas, and Functional Tea Refreshers

Power Plus Pain Aid, the World’s First Energizing Pain Reliever, Now Available on Walmart.com

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase