Free AF Pops up in Target Stores Nationwide in New Summer Display

Free AF, the innovative alcohol-free brand known for its premium NA canned cocktails, expands to Target Stores nationwide in a new Summer display. Now through June, shoppers can find three refreshing Free AF flavors, Paloma, Apero Spritz, and Cucumber G&T in limited edition ‘Beach Bungalow’ packs at the front of Target stores, prominently displayed alongside Stanley cups and other summer essentials. 

This special in-store placement highlights a growing interest in wellness and mindful drinking, and ensures Free AF’s non-alcoholic options are easily accessible to customers looking for delicious and sophisticated alcohol alternatives for all of summer’s festivities. Through partnership with boutique non-alcoholic beverage retailer, Sèchey, Free AF joined their curated zero-proof assortment at Target stores last month, making their popular cocktails available all year round in stores.

Continuing a year of remarkable expansion, New Zealand-based Free AF has grown distribution 5x since launching in the US in 2023. Known for their proprietary ingredient Afterglow™, a 100% natural botanical heat extract that mimics the pleasant warmth of drinking, Free AF is now available through Amazon and retailers including Walmart, BevMo, Safeway, Vons, Pavilions, Sprouts, and Target. 

Look for Free AF’s Paloma, Apero Spritz, and Cucumber G&T in Target’s Summer display now through June 29th while supplies last.