• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Karl Strauss to launch Tower X² Double IPA this Thursday, Host Release Party June 20

info_outline PRESS RELEASE posted by Karl Strauss Brewing Company

Jun. 10, 2024 at 1:31 pm

X LinkedIn Reddit Facebook Email
Report Press Release
San Diego craft beercraft beerSan Diego beerSan DiegoSan Diego IPAWest Coast IPAIPA
Beer CompaniesSpirits Companies
  • image-01

SAN DIEGO, Calif. – Karl Strauss, San Diego’s longest continuously operating post-Prohibition brewing company, will launch Tower X² Double IPA on draft and in four packs of 16-oz cans this Thursday at its nine Southern California locations. With an 8.5% ABV, the beer is a stronger version of core beer Tower X West Coast IPA that was released last year with a 7.3% ABV. Brewmaster Paul Segura made the announcement.

A Tower X² release party will then be held on Thursday, June 20 at Karl Strauss’ The Outpost San Marcos beer garden from 3:00 – 7:00 p.m. Karl’s Block Party is free to attend, and it marks the third event in the brewery’s 35th anniversary celebration series. It also serves as a prelude to the third annual SD Beer Weekend, which takes place Friday, June 21 – Sunday, June 23.

All Karl Strauss beers will be $6 during Karl’s Block Party. The Karl Strauss Food Truck will be on hand selling special taco combination plates, while quesadillas will be available for kids. Fat Bottom Girl Bakes will also be on site selling desserts that are infused with Karl Strauss beer.

“Drinking a Tower X² is much simpler than solving an algebra problem, I can guarantee you that,” Segura said. “Nothing says San Diego summer like a thrilling beer that is sure to pack a punch.”

Tower X² has elevated notes of citrus and pine, a medium body, and a dry finish with a lingering citrus hop bitterness. Tower X was originally named in honor of collaboration partner 91X FM Radio and Karl Strauss’ origin story from Tower 10 in Mission Beach in 1989. 91X will broadcast live from The Outpost San Marcos during the release party.

Karl Strauss was voted as one of three Best Breweries/Brewpubs in San Diego in Ranch & Coast magazine’s 2024 Readers Poll. It has brewpub locations in Anaheim, Carlsbad, Costa Mesa, Downtown Los Angeles, Downtown San Diego, Temecula, and the 4S Ranch and Sorrento Mesa communities of San Diego.

“This continues to be a special year for Karl Strauss,” said Chief Experience Officer Jen Briggs. “We were the first San Diego brewery, we are still considered one of the best, and we continue to evolve to remain one of the best. Tower X² is yet another great way to enjoy our San Diego summer.”

The Outpost San Marcos is located at 1293 Armorlite Drive, only two blocks north of the 78 freeway off the Las Posas Road exit.

Tower X² will also be available at restaurants, bars, and retail locations throughout California, Arizona, and Nevada. Visit the brewery’s Beer Finder for more information.

Karl Strauss Brewing Company was founded on February 2, 1989 on Columbia Street in downtown San Diego. The brewery has won 128 medals in various brewing competitions over the last 15 years, including a Silver Medal for Golden Stout at the 2024 World Beer Cup, which is often referred to as The Olympics of Beer Competitions. 

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Dora’s Naturals Adds Philly Distribution

Dora’s Naturals Adds Philly Distribution

Taste Radio: Expo West Is Pricey. Here’s How To Make It Pay Off.

Taste Radio: Expo West Is Pricey. Here’s How To Make It Pay Off.

New York Liquor Stores Could Get Cannabis Drinks Under New Bill

New York Liquor Stores Could Get Cannabis Drinks Under New Bill

SPONSORED POST
Complete Water Solutions: Reliable Water Treatment Services Built on Experience

Complete Water Solutions: Reliable Water Treatment Services Built on Experience

Marketplace

BrewDog USA - Your Partner in Contract Brewing

BrewDog USA - Your Partner in Contract Brewing

View All|Post a Listing

Featured Jobs

Craft Beverage Sales Representative - TDG Beverage Sales & Consulting

Craft Beverage Sales Representative - TDG Bever...

Field Sales Representative- Massachusetts (South Shore, Cape Cod and the Islands) - Fiddlehead Brewing Company

Field Sales Representative- Massachusetts (Sout...

Taproom Manager - Hi-Wire Brewing

Taproom Manager - Hi-Wire Brewing

Brewer - Urban Roots Brewing

Brewer - Urban Roots Brewing

District Sales Manager - CG Roxane LLC

District Sales Manager - CG Roxane LLC

Business Development Manager - Dora's Naturals

Business Development Manager - Dora's Naturals

View All Jobs|Post a Job

More News

New Products: Sparkling Sips from Topo Chico, Sanpellergino

New Products: Sparkling Sips from Topo Chico, Sanpellergino

North Dakota Retailers Sue PepsiCo, Walmart in Price Fixing Fallout

North Dakota Retailers Sue PepsiCo, Walmart in Price Fixing Fallout

Non-Alc Spirit Kava Haven Targets Mainstream Drinking Rituals

Non-Alc Spirit Kava Haven Targets Mainstream Drinking Rituals

Halfday Hit with Class Action Over Gut Health Claims

Halfday Hit with Class Action Over Gut Health Claims

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Eastern NC Area Manager - Hi-Wire Brewing - Hi-Wire Brewing
  • Regional Account Manager- Northeast - D&V International - D&V International
  • Regional Account Manager- CA - D&V International - D&V International
  • Packaging Lead (second shift) - The Hopewell Brewing Company - The Hopewell Brewing Company
  • Associate Cider/Wine Maker - Jersey Cider Works - Jersey Cider Works
  • Quality Assurance Intern - pFriem Family Brewers - pFriem Family Brewers
  • Brewing Intern - pFriem Family Brewers - pFriem Family Brewers
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Dora’s Naturals Adds Philly Distribution
  2. Taste Radio: Expo West Is Pricey. Here’s How To Make It Pay Off.
  3. New York Liquor Stores Could Get Cannabis Drinks Under New Bill
  4. New Products: Sparkling Sips from Topo Chico, Sanpellergino
  5. North Dakota Retailers Sue PepsiCo, Walmart in Price Fixing Fallout
  6. Non-Alc Spirit Kava Haven Targets Mainstream Drinking Rituals
  7. Halfday Hit with Class Action Over Gut Health Claims
  1. Rosaluna Spotlights Award-Winning Mezcal Through 2026 Margarita Competition
  2. Wild Orchard to Debut First Regenerative Organic Certified Tea Energy Shot at Expo West in Anaheim, CA
  3. Glenfiddich Unveils Bold New Look for a New Generation - Debuting in Time for Father's Day
  4. Demi Lovato and Caliwater Debut New Blood Orange — A Bright, Bold Take on Better Hydration
  5. Elmhurst 1925 Expands Its Made-For-Coffee Portfolio with Three Barista-Edition Plant Milks and Creamers
  6. Death Wish Coffee Co. Charges Into Natural Products Expo West 2026 With the Debut of Power Surge and Caramel Cold Brew Latte
  7. Maple3 Launches 16.9 oz Pure Maple Water at Meijer, Expands Presence Ahead of Expo West 2026
  1. NIQ: Spirits, Wine Cocktails Buck C-Store Declines
  2. Breakthru Beverage Cuts 500 Jobs Amid Industry Shakeup
  3. Surfside Adds New Flavors, Golf ‘Aesthetic’
  4. Bardstown Bourbon Hit With Whistleblower Discrimination Lawsuit
  5. Bad Bunny Effect? Spirits Surge at Total Wine During Super Bowl Weekend
  6. Jack & Coke Doubles Down on Convenience with Larger Cans
  7. RNDC Layoffs Continue Following Major Supplier Losses
  1. Supreme Court Tariff Ruling: BA & Trade Groups Respond; Trump Threatens Additional Tariffs
  2. New York Liquor Stores Could Get Cannabis Drinks Under New Bill
  3. Legislative Roundup: Proposed Tax Changes in Hawaii, Sunday Sales in Mississippi and More
  4. Bernstein: Health & Wellness’ ‘Fever Pitch for Alcohol’ Starting to Break
  5. NIQ: Spirits, RTDs Gain in C-Stores as Beer Sales Slide 3%
  6. Brewers Association 2025 Annual Report: Revenue -24.6%, Expenses -22.4%
  7. Molson Coors FY25 Shipments -8.6%, Depletions -5.4%; Launches Horizon 2030 Biz Plan
View All|Submit News

Promoted PR Posts

Dust Bowl Brewing Co. Announces Sales Staff Promotions

Dust Bowl Brewing Co. Announces Sales Staff Promotions

Robertet Launches e-Robertet in North America, Bringing High-Quality Natural Ingredients Directly to Industry Professionals

Robertet Launches e-Robertet in North America, Bringing High-Quality Natural Ingredients Directly to Industry Professionals

Oval Coffee Roasters Launches Specialty Coffee Display at Sprouts Farmers Market

Oval Coffee Roasters Launches Specialty Coffee Display at Sprouts Farmers Market

San Diego Woman-Owned Business AlmondRx Launches Nationwide in Sprouts Farmers Market Starting February 1, 2026

San Diego Woman-Owned Business AlmondRx Launches Nationwide in Sprouts Farmers Market Starting February 1, 2026

Brella Beverage Inc. Expands Manufacturing Capacity with New Facility

Brella Beverage Inc. Expands Manufacturing Capacity with New Facility

Bear Maple Farms Rebrands as The Clean Soda Company

Bear Maple Farms Rebrands as The Clean Soda Company

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙