Splash Beverage Group Inc. Expands Distribution Coverage Across Colorado

FORT LAUDERDALE, FL  - Splash Beverage Group Inc. (NYSE American: SBEV) ("Splash" or the "Company"), a portfolio company of leading beverage brands, is excited to announce that it has secured comprehensive distribution coverage for its brands throughout the state of Colorado. This significant milestone has been achieved through a new relationship with Legacy Distribution Group.

Legacy Distribution Group, renowned for their expertise in transforming innovative brands into household names within Colorado, will now distribute Splash Beverage Group's diverse portfolio including Copa di Vino, Pulpoloco and SALT Tequila to retailers and on-premise operators across the state. This collaboration is an important step toward achieving convenient consumer access throughout Colorado to Splash's brand portfolio.

"We are thrilled to partner with Legacy Distribution Group," said Robert Nistico, CEO of Splash Beverage Group. "Their impressive track record, full state coverage and deep market penetration make them the perfect partner to help us expand our footprint in Colorado. A strong distribution network is crucial to the long-term success of our business. It is through this network that we can reach retailers and ultimately, the end consumer to enjoy our fabulous products."

This statewide distribution agreement marks a pivotal step in Splash Beverage Group's growth strategy. Colorado was, prior to this relationship, one of the few major markets the Company did not have access to. With Legacy Distribution Group's extensive network and market expertise, the company is well-positioned to significantly increase its market presence and consumer base in Colorado.

About Splash Beverage Group, Inc.

Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas and Pulpoloco sangria. Splash's strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution.

About Legacy Distribution Group

Legacy Distribution Group is a premier distributor with a longstanding reputation for excellence in the beverage industry. Known for their ability to nurture emerging brands and elevate them to mainstream success, Legacy Distribution Group is dedicated to providing comprehensive market coverage and exceptional service to their partners.

Forward-Looking Statement

This press release includes "forward-looking statements" within the meaning of U.S. federal securities laws. Words such as "expect," "estimate," "project," "budget," "forecast," "anticipate," "intend," "plan," "may," "will," "could," "should," "believes," "predicts," "potential," "continue" and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation, the risks disclosed in the Company's Annual Report on Form 10-K filed with the SEC on March 8, 2021, and in the Company's other filings with the SEC. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Except as required by law, the Company disclaims any obligation to update or publicly announce any revisions to any of the forward-looking statements contained in this press release.

Contact Information:

Splash Beverage Group

Info@SplashBeverageGroup.com

954-745-5815