Celebrate National Hydration Day With HOIST

CINCINNATI, Ohio – As National Hydration Day approaches on June 23, 2024, HOIST®, innovator in the hydration industry, is eager to share its top hydration tips during the nation’s first heatwave of the summer season. As one of three electrolyte beverages approved for use by the U.S. Department of Defense, HOIST hydration is well-known, and widely used, for its ability to improve performance and maintain peak physical and mental health.

Staying hydrated is crucial for overall health, and since 2016, National Hydration Day aims to promote awareness on the importance of individuals staying hydrated during the height of the summer.

Tips on Staying Hydrated This Summer

1.     Respond to dehydration before it occurs by drinking electrolytes, such as HOIST or a glass of water first thing in the morning.

2.     Set reminders throughout the day to hydrate.

3.     Consider using rapid hydration solutions, such as HOIST, during intense physical workouts, extreme temperatures or general fatigue and dehydration for rapid replenishment of fluids and electrolytes.

4.     Adjust your diet by incorporating hydrating foods like melons and leafy greens, and limiting alcohol and caffeine intake.

“Whether you’re looking to relieve symptoms of dehydration or simply making hydration a priority in your daily routine, HOIST can play a crucial role," said HOIST Co-founder Kelly Heekin. "We believe in our formula and know that it offers a rapid and replenishing solution that’s proven to hydrate longer than water. Whether you’re prepping for a hike or a long day on the beach, we want HOIST to help people function at their best level of health.”

How To Tell When You’re Getting Dehydrated

1.     Be on the lookout for thirst signals like dryness of mouth, lips and tongue.

2.     Headaches, feeling dizzy, lightheaded or fatigue.

3.     Be aware of your body’s natural response during physical activities. Make sure to rehydrate before, during and after physical activity.

4.     Check yourself by pinching the skin over the back of the hand, stomach or chest. Dehydration will cause the skin to return to its normal state at a slower pace.

“A common misconception is that drinking plain water is sufficient for effective hydration. However, without replenishing electrolytes and carbohydrates, there is a risk of developing an electrolyte imbalance, which can result in symptoms such as nausea and muscle cramping,” said HOIST Director of Business Development Rachel Trotta. “Proper hydration benefits everyone, not just athletes.”

How HOIST Outperforms Other Sports Beverages

1.     HOIST contains 3x the electrolytes of traditional sports drinks

2.     HOIST has an ideal balance of carbohydrates, electrolytes and water for quick absorption.

3.     The HOIST specially-formulated blend closely mimics the body’s natural osmolality, allowing for rapid replenishment of electrolytes and fluids.

4.     Check out their video "Drink HOIST: The Science Behind HOIST" on their YouTube channel @drinkhoist to see the science behind the success of the HOIST formula. 

“HOIST has proven to be a game-changer for myself and our team,” said Chris Buescher, driver of the No. 17 for NASCAR’s RFK Racing. “Especially now that we’re into the summer stretch of our schedule, staying ahead of the game in hydration is key, and HOIST enables us to do that and beyond. We’re thankful to the HOIST team for continuing to help keep our team at its peak performance, and share the many sentiments that HOIST has changed how we perform, both on the track and off.”

HOIST IV-level drinks offer quick and refreshing hydration options, available in bottles, powder sticks, and liquid pouches. By paying attention to thirst signals and following these simple tips, you can effectively stay hydrated and function at your best, especially during the soaring temperatures of the summer months.

For more information about HOIST or to see the entire HOIST lineup visit their website drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist.