Dimensional Insight Announces Partnership with Round 2 Spirits

Round 2 Looks to Disrupt Beverage Alcohol Industry with Data Insights from Dimensional Insight

Burlington, Mass. – Dimensional Insight, an award-winning analytics software provider, is proud to announce that Round 2 Spirits, maker of Weber Ranch 1902 Vodka, is a new Dimensional Insight customer. Round 2 will use Dimensional Insight’s turnkey Supplier Advisor and BeverageLink applications to gain greater insight into its data to make the strategic decisions that will propel the company to gain market share.

Round 2 Spirits is a new Texas-based venture focused on developing innovative, disruptive, and iconic new spirits brands. The founding partners previously created Patrón Tequila and established it as one of the most successful brands in the beverage alcohol industry.

“As we get out into the market, we’re making sure we’re using data in a smart way from the very start. Dimensional Insight is the perfect technology to allow that to happen,” said Lauren Salmon, national director of data analytics for Round 2 Spirits. “It’s a one-stop shop. We can collect and integrate our data, make sure it is clean, and then view it in an accessible and easy format. There’s not much more I can ask for.”

Round 2 was introduced to Dimensional Insight through recommendations from other customers and from Nielsen IQ, a Dimensional Insight partner. “We were looking for that high level of service and quickly discovered that Dimensional Insight would be hands-on and true partners,” said Salmon. “We could feel the integrity and see that Dimensional Insight was a company that was willing to work closely with us as we grew.”

John Kievit, vice president of beverage alcohol at Dimensional Insight, said, “Our team is thrilled to be selected by Round 2 to deliver value-added analytics to meet its growth initiatives. Dimensional Insight's ability to take raw depletions/RAD data and enhance it will drive data trust throughout Round 2's staff, enabling them to make fact-based decisions.”

About Dimensional Insight

Dimensional Insight is a leading provider of analytics, data management, and performance management solutions, offering a complete portfolio of capabilities ranging from data integration and modeling to sophisticated reporting, analytics, and dashboards. Founded in 1989, Dimensional Insight has thousands of customer organizations worldwide. Dimensional Insight consistently ranks as a top-performing analytics organization by customers and industry analysts in its core market segments including healthcare, manufacturing, and beverage alcohol.