Suden PR Named Agency of Record for Cheeky Cocktails

The mixologist-owned supplier of professional grade cocktail ingredients told themselves, “We’re fired,” and tossed the shaker to the pros at Suden PR

NEW YORK, NY – Cheeky Cocktails, the professional-grade cocktail mixer brand, has announced the appointment of Suden PR as its communications agency of record, effective immediately. With the belief that everyone should have access to top-notch ingredients for their home bar, Cheeky offers a range of premium syrups and juices that are shelf-stable without the use of preservatives, “natural” or artificial flavors, so you can always have the essentials on hand to shake and stir up bar-quality cocktails whenever the mood strikes.

"Let's face it, we've been pretty lousy at handling our own public relations efforts," said April Wachtel, Founder & CEO of Cheeky. "So, we fired ourselves and brought in the team from Suden PR. They have an impeccable track record working with beverage brands, and we're excited to join forces to amplify the Cheeky story. We're thrilled to be working together!"

An award-winning public relations firm, Suden PR will manage all U.S. media initiatives surrounding the brand’s premium syrups and juices, as well as brand building through awards and accolades, trade shows, and partnership activations. Aimed at providing access to high-quality media relations, strategy and copywriting, Suden PR frequently puts clients on the map with top-tier coverage from nationally and locally syndicated broadcast, online and print publications worldwide. The Agency offers a full range of services within five specialized practice areas in Arts, Food & Beverage, Wine & Spirits, Health & Wellness and Lifestyle & Entertainment.

“If we’re being honest, navigating the mixer space can be mundane and overwhelming. That’s why we are thrilled to join forces with a brand as innovative and unapologetic as Cheeky Cocktails,” said Breanna Walther, President & Founder of Suden PR. “Their dedication to top-notch ingredients means cocktail enthusiasts can mix up awesome drinks without compromise, whenever and wherever they are. We look forward to amplifying Cheeky's innovative strides in the burgeoning non-alcoholic ingredient sector, helping them shine brightly in this dynamic landscape."

ABOUT CHEEKY

Cheeky is a woman, AAPI, and mixologist-owned supplier of professional grade cocktail ingredients, offering innovative solutions for professional bartenders and consumers. Founded by April Wachtel, a mixologist and seasoned veteran of the beverage industry, Cheeky aims to revolutionize the craft cocktail experience by providing ready-to-use versions of ingredients usually made from scratch. Cheeky is poured behind bars at four and five-star hotels, resorts, and stadiums like the Standard Highline, the Bellagio in Las Vegas, and more. They ship nationally within the United States and Canada and are sold in select retail locations across 44 states, Canada, France, Germany, the UK, and Australia.

ABOUT SUDEN PR

Founded amidst the challenges of the COVID-19 pandemic in 2020, Suden PR is a dynamic force in the public relations industry, renowned for delivering exceptional results. Built upon the methodology of ensuring that every client—regardless of size or budget—receives unparalleled service, the Agency has consistently elevated clients onto the global stage, securing top-tier coverage across nationally and locally syndicated broadcast, online, and print publications worldwide.

Led by a founder with over a decade of dedicated industry experience, Suden PR excels in strategic thinking, innovative campaigns, and measurable, game-changing outcomes. The Agency encompasses five practice areas; Arts, Food & Beverage, Wine & Spirits, Health & Wellness and Lifestyle & Entertainment, and consistently provides high-quality media relations, strategy, and copywriting.

Specializing in cultivating meaningful journalist relationships, engaging daily to secure impactful coverage in prestigious outlets such as CNN, Fox Business, Forbes, and beyond, Suden PR clients have graced renowned platforms including The Kelly Clarkson Show, Good Morning America, and The TODAY Show, solidifying the Agency as a trusted partner in achieving media visibility and influence.