Founder of Bravus Brewing Company Launches Non-Alcoholic Reposado Tequila Alternative

ANAHEIM, CA - Today, Philip Brandes, founder of Bravus Brewing Co, North America’s first non-alcoholic brewery, announces the launch of La Planta Reposado Tequila Alternative (SRP $34.99/750ml bottle), an ultra-premium, non-alcoholic agave spirit under Brandes’ new Phil & Goode marque. The product will roll out nationally through the summer with initial availability through the Phil & Goode direct-to-consumer channel.

IWSR expects non-alcoholic spirits to experience double-digit growth between 2023 and 2027 (source).

Says Bravus founder Philip Brandes, “It’s pretty amazing how close to the real thing La Planta tastes. Whereas other tequila alternatives have to be mixed in a cocktail, La Planta is right at home neat or over ice with a twist of lime.”

The product: La Planta is made using high-quality ingredients: agave, oak, filtered water, natural tequila flavor, and white button mushroom fiber extract. The white button mushrooms work both as a natural preservative and a functional ingredient. 

The process: Using some of the same innovation that creates Bravus’s award-winning craft brews, La Planta Reposado benefits from a proprietary manufacturing process that keeps the alcohol under 0.5% ABV. It also incorporates high-quality ingredients, unlike many of the other non-alcoholic spirits on the market.

Tasting notes: Hints of caramel, vanilla, roasted agave and oak give way to a mild heat and citrus notes. This is an extremely complex, yet versatile non-alcoholic aged agave spirit that works just as well over rocks, as it does blended in your favorite margarita or tequila sunrise.Brandes continues, “Non-alcoholic beverages are supposed to be healthier, but many of them contain a ton of sugar, thickeners, and nasty preservatives.” I like to say that our offerings aren’t just better-for-you, they are ‘Goode’ for you.” 

La Planta is the first offering under the Phil & Goode banner with other SKUs slated for future release.

ABOUT PHIL & GOODE

Phil & Goode was born out of a passion for creating premium non-alcoholic spirits and canned cocktails. Non-alcoholic drinks pioneer Philip Brandes has spent years perfecting the taste and mouthfeel so that the enjoyment of each product is comparable to its alcoholic counterpart. Every moment is for Phil & Goode.