TWO RIVERS COFFEE COMPANY COMBINES TWO BREAKFAST STAPLES UNVEILS EGGO® COFFEE
New York, NY – July 2024 — Calling all coffee aficionados and waffle enthusiasts alike! The iconic waffle brand, Eggo® and the coffee experts at Two Rivers Coffee Company, have united to brew up Eggo Coffee. The ultimate morning chaos-solver, Eggo Coffee makes its trade debut.
This delightful fusion of two breakfast favorites promises to redefine the morning routine, giving busy adults the boost they need to get their kids out the door or a nostalgic moment to savor. Eggo Coffee combines the irresistible taste of freshly toasted, golden Eggo waffles with the rich, aromatic notes of premium coffee. Now mornings will be even easier, letting parents embrace small wins with Eggo waffles for the kids and Eggo Coffee for themselves.
Eggo Coffee will be available in five unique flavors and sold in convenient Keurig-compatible cups. The Eggo Coffee flavors include Maple Syrup Eggo, Vanilla Eggo Coffee, Cinnamon Toast Eggo, Blueberry Eggo and Chocolate Chip Eggo.
Eggo Coffee is a collaboration between Kellonova and Two Rivers Coffee Company. The deal was brokered by Beanstalk, Kellanova’s global exclusive food and beverage licensing agency and Tucker Brand.
“Many of us have fond memories of eating Eggo waffles throughout our childhood, and now, there's a whole new way to indulge in a taste of that nostalgia--with an added boost of caffeine--thanks to our Eggo Coffee," said Sam Blaney, director of marketing for Two Rivers Coffee. "Inspired by classic Eggo waffle flavors and the rich taste of Two Rivers coffee, each cup is infused with a unique flavor that pairs perfectly with your favorite breakfast. We are sure this will fly off supermarket shelves and cannot wait for fans to get a taste soon.”
The product will be available in e-commerce and in stores in mid-August. Stay tuned for more from this delicious duo later this summer as the brands gear up to serve fans their first taste of Eggo Coffee just in time for National Waffle Day on August 24 and as families prepare for the back-to-school season.
Other delicious coffee products from Two Rivers Coffee Company to be sampled daily at the show include: Friendly’s; Cold Stone Creamery; Junior Mint hot chocolate; Tootsie Roll hot chocolate; Sugar Babies hot chocolate; Brooklyn Bean Roastery coffee; Andes Mint coffee; Cella’s Chocolate Covered Cherry coffee; Java Factory seasonal / Halloween coffees and hot chocolate holiday gift boxes.
About Two Rivers Coffee Company
Founded in April 2012, Two Rivers Coffee Company has been a pioneer in introducing Keurig-compatible filtered single-serve coffee cups. From its early days establishing the Brooklyn Bean Roastery brand to its current status as a leading independent single-serve beverage company, Two Rivers Coffee Company has continually pushed the boundaries of innovation in the industry.
Today, Two Rivers Coffee Company offers a diverse product line of over 60 coffee products, along with a wide selection of teas, hot cocoas, ciders, and cappuccino drinks. With a focus on product innovation and bold packaging, Two Rivers Coffee Company sets itself apart from competitors, resonating with consumers as a brand that is young, modern, and trendsetting.
Two Rivers Coffee Direct Two Rivers Coffee - The Best Flavored Coffee Pods
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova’s vision is to become the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2023 were $13 billion.
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology,
About Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, cultural intelligence, creative services, legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami, Cincinnati, Mexico City and Sao Paulo, and affiliates throughout the world. Beanstalk is the recipient of the 2022 Licensing International Excellence Award for Best Licensing Agency. For more information,
For information contact:
Stacey Bender
(973) 650-1218
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