Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

15 STARS Debuts Innovative First Ever Triple Blend Whiskey and Updated Timeless Reserve Expression

PRESS RELEASE posted by 15 STARS

Jul. 24, 2024 at 11:29 am

XLinkedInRedditFacebookEmail
Report Press Release
whiskeybourbonwheatrye15 starsbardstownaged whiskeymaster blenderblended whiskeyblended bourbon
Spirits Companies

Premium Spirits Brand Launches First Ever Triple Blend with Wheat, Rye, and Bourbon Whiskeys

BARDSTOWN, Ky. – Award-winning 15 STARS announces today its newest limited release – Three Kings Fine-Aged Whiskey. This whiskey is a unique blend of premium wheat, rye, and bourbon whiskeys aged 11 and 15 years. 15 STARS is also releasing an updated version of their debut Timeless Reserve expression, now the 13 Year Old Timeless Reserve Fine-Aged Bourbon, a blend of 13 and 15-year-old bourbons. Beginning today, both releases are available for purchase in select retailers across the country as well as online via 15STARS.com.  

“We believe with the release of Three Kings that this is the first time someone has ever crafted a blend like this—balancing these three whiskeys, wheat, rye, and bourbon together,” shared Ricky Johnson, co-founder of 15 STARS. “The Three Kings expression truly exemplifies what we strive to accomplish as a brand—always innovating and thinking out of the box to create the very best tasting whiskey we can for enthusiasts across the country.”

Bottled at 107 Proof, aged 11 and 15 years, Three Kings unites the three styles of whiskeys to create an expression that is beautifully balanced and brings forth the best qualities in each component. With notes of baking spice and ripe fruit from the bourbon and wheat, the rye portion is revealed with a hint of ground pepper. On the palate, the expression opens with a dessert sweetness of persimmon pudding and candied fruit, yet remains balanced with an added depth of vanilla and nutmeg gradually emerging to toasted oak, and finishing with dark fruit and honey, giving way to deeper notes of cocoa bean and seasoned oak that remain long after the sip. Winners of the John Barleycorn Awards Blender of the Year in 2023, Ricky and his father, co-founder Rick Johnson, demonstrate their expertise as master blenders with Three Kings.

Three Kings Fine-Aged Whiskey - Aged 15 and 11 Years ($179 MSRP / 107 Proof)

  • Nose: An indulgent mix of baking spice and ripe fruit, including peach pie, allspice, fig, cherry, plum, and apricot. The rye whiskey portion of the blend reveals itself with a hint of ground pepper.
  • Palate: The palate opens with the rich sweetness of persimmon pudding and candied fruit, balanced by the delicate essence of pear and honey. Vanilla and nutmeg add to the depth, while toasted oak emerges gradually.
  • Finish: An initial surge of dark fruit and honey gives way to deeper notes of cocoa bean and seasoned oak that remain long after the sip.

In addition to the Three Kings release, the 13 Year Old Timeless Reserve Fine Aged Bourbon, bottled at 103 Proof, is also available today for purchase. Longtime fans of 15 STARS may recognize the Timeless Reserve series from when the brand first launched in 2022. Now updated with an age statement of 13 years, from the blend of 13 and 15-year-old Kentucky Straight Bourbon Whiskeys, the Timeless Reserve evokes memories of fresh dessert with a nose of caramel, vanilla bean, and cherry but with an added herbal depth of roasted peanuts, dried tobacco leaves, sassafras, and old wood. The palate is that of creamy sweetness with vanilla extra and molasses, complemented by fruity notes of orange, apple, and dried banana and held up with a strong, earthy backbone of oak and leather. The mature and sophisticated pour finishes with notes of caramel, leather, dark chocolate, and seasoned oak. The previous iteration of the Timeless Reserve was met with much acclaim as a Best in Class finalist at the San Francisco World Spirits Competition in 2022 and featured in Fred Minnick’s Top 100 Whiskeys of 2022 list. The refreshed celebration of the inaugural debut release is sure to see similar fanfare. 

“Timeless Reserve was our debut expression when 15 STARS was first available on shelves,” adds Johnson. “It has remained a favorite of ours over the last couple of years and we are so excited for this opportunity to revisit the expression with this updated age statement.”

13 Year Old Timeless Reserve Fine-Aged Bourbon - Aged 15 and 13 Years ($279 MSRP / 103 Proof)

  • Nose: Caramel and vanilla bean alongside cherry and prune evoke memories of freshly made desserts. An herbal depth is revealed by the presence of roasted peanuts, dried tobacco leaves, sassafras, and old wood.
  • Palate: Vanilla extract and molasses offer a creamy sweetness which is complemented by fruity notes of orange, apple, and dried banana. Strong flavors of oak and leather impart an earthy backbone.
  • Finish: Notes of caramel, leather, dark chocolate, and seasoned oak form an enduring finish that completes a mature and sophisticated pour.

###

About 15 STARS

15 STARS Fine Aged Bourbon crafts award-winning whiskey with a singular focus on creating luxury blends from their highly aged whiskey stocks. Founded by father and son artisan blenders, Rick and Ricky Johnson, the brand has received over 100 of the world’s most coveted whiskey awards since its debut in 2022, including several “best in class” awards. 15 STARS distills over a dozen different whiskey mash bills in Bardstown, KY, some of which include unique specialty heirloom corn (black, red, white, and blue) that the family grows for its gourmet specialty popcorn business, Black Jewell Popcorn. The 15 STARS portfolio of limited-release fine-aged bourbon is available at select retail locations east of the Rocky Mountains, as well as online at 15STARS.com. The name 15 STARS pays homage to Kentucky as the 15th state with Kentucky’s recognition on the second US flag with 15 stars and 15 stripes which was authorized by President George Washington in 1795. For more information visit 15STARS.com or follow on social at @15STARSbourbon.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Crooked Pop Taps Former Zevia Exec Lee Schill as CCO

Crooked Pop Taps Former Zevia Exec Lee Schill as CCO

Corporate Bro Goes CPG as Online Comedian Ross Pomerantz Launches Coffee Brand

Corporate Bro Goes CPG as Online Comedian Ross Pomerantz Launches Coffee Brand

PATH Secures New Investment For International Expansion

PATH Secures New Investment For International Expansion

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

National Account Director - Mingle Beverage Company

National Account Director - Mingle Beverage Compan...

In-office Sales Rep - Studio TBD

In-office Sales Rep - Studio TBD

Packaging Manager - Guilford Hall Brewery

Packaging Manager - Guilford Hall Brewery

Assistant Brewer - Lucky Luke Brewing Co

Assistant Brewer - Lucky Luke Brewing Co

Brewer - Russian River Brewing Company

Brewer - Russian River Brewing Company

Packaging Technician - Wilding Brands

Packaging Technician - Wilding Brands

View All Jobs|Post a Job

More News

Taste Radio: The Private Opportunity That Could Be Worth Millions

Taste Radio: The Private Opportunity That Could Be Worth Millions

Morales Beverage Group Moves In On RNDC Indiana Assets

Morales Beverage Group Moves In On RNDC Indiana Assets

Finnish Long Drink Cuts Sales Roles After Mark Anthony Acquisition

Finnish Long Drink Cuts Sales Roles After Mark Anthony Acquisition

Inside Axum Capital Partners’ Health And Wellness Investment Approach

Inside Axum Capital Partners’ Health And Wellness Investment Approach

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Malt RTD Market Manager - TN/MS - Hive - Hive
  • Shift Brewer - Icicle Brewing Company - Icicle Brewing Company
  • Packaging Technician - Icicle Brewing Company - Icicle Brewing Company
  • Head Brewer - BJ's Restaurants - BJ's Restaurants
  • Regional Chain Director - Central States - Outlaw Light - Outlaw Light
  • National On-Premise Accounts Director - Good Boy Vodka - Good Boy Vodka
  • Area Sales Manager - Philadelphia, PA / Delaware - Good Boy Vodka - Good Boy Vodka
View AllPost a Job

Recent Articles

  • Newswire
  • Features
  • Spirits
  • Beer
  1. CELSIUS Named Official Energy Drink Sponsor of ESPN’s College GameDay in New Multi-Year Agreement
  2. Essentia Water Named Official Water Partner of USA Basketball
  3. ANNOUNCING: Hotaling & Co. Appoints Matt Niccolls Chief Financial Officer
  4. Crooked Pop Names Lee Schill Chief Commercial Officer
  5. Four Roses Continues Experimental Series With Honey Cask Finished Release
  6. With Soft Smoke and Creamy Harmony, 15-Year-Old Ardbeg Trudernish Brings a New Charm to Distillery's Core Range
  7. Wine & Spirits Industry Leaders Across the Nation Join 100% Cork to Endorse the Benefits of Cork
  1. Crooked Pop Taps Former Zevia Exec Lee Schill as CCO
  2. Corporate Bro Goes CPG as Online Comedian Ross Pomerantz Launches Coffee Brand
  3. PATH Secures New Investment For International Expansion
  4. Taste Radio: The Private Opportunity That Could Be Worth Millions
  5. Morales Beverage Group Moves In On RNDC Indiana Assets
  6. Finnish Long Drink Cuts Sales Roles After Mark Anthony Acquisition
  7. Inside Axum Capital Partners’ Health And Wellness Investment Approach
  1. Crooked Pop Taps Former Zevia Exec Lee Schill as CCO
  2. Morales Beverage Group Moves In On RNDC Indiana Assets
  3. Finnish Long Drink Cuts Sales Roles After Mark Anthony Acquisition
  4. Pernod Ricard Leans Into RTDs as It Navigates a Down Year
  5. Verlaine’s Lychee Martini Tests 25 Years Of NYC Bar Cred As It Breaks Into New Markets
  6. Gulf Distributing Hires First Spirits Director to Grow Division
  7. The Death of Traditional ‘Trading Up’: RTDs Lead New Premiumization Wave
  1. CGA On-Premise Preview: Labor Day Celebrations Expected to be Down Slightly Compared to 2025
  2. August Beer Purchasers’ Index Reveals Industry in ‘Cautionary’ Position
  3. Insider’s Week in Beer: 🍺 Kegger at Nik’s House
  4. Press Clips: Rogue’s IP Bidders, Bero’s On-Premise Play and the NBWA’s Presidential Speaker Announcement
  5. Sierra Nevada Arms Wholesalers With ‘License to Sell’ in Fight Against Craft Beer Declines; Refreshed Packaging to Roll in 2027
  6. Morales Beverage Group Signs LOI to Acquire RNDC Indiana Assets
  7. Several Long Drink Sales Team Members to be Laid Off in Wake of Mark Anthony Acquisition
View All|Submit News

Promoted PR Posts

Asterisk Imports Launches, Secures Exclusive U.S. Rights to Belgium's Kasteel Beer Portfolio

Asterisk Imports Launches, Secures Exclusive U.S. Rights to Belgium's Kasteel Beer Portfolio

Graasi Organic Barley Water Debuts in Kroger's Richmond Division Through New Partnership with Brown Distributing

Vita Pop Announces Official U.S. Launch Event in Kansas City This September, Bringing a New Generation of Soda to America

Vita Pop Announces Official U.S. Launch Event in Kansas City This September, Bringing a New Generation of Soda to America

The Curated, Smarter-Sipping Bottle Shop to Open Second Location in LA

The Curated, Smarter-Sipping Bottle Shop to Open Second Location in LA

Novo Fogo Names Matt Follis Vice President of Sales

Novo Fogo Names Matt Follis Vice President of Sales

UltraPhil Launches Program to Help Beverage Startups Accelerate Commercialization

UltraPhil Launches Program to Help Beverage Startups Accelerate Commercialization

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase