Gopuff and Yards Brewing Co. Collaborate to Launch Limited Edition Blue Raspberry Hard Elixir, "Gopunch”

Beloved Philadelphia brands Gopuff and Yards Brewing Co. have collaborated to launch Gopunch, a new, limited edition Blue Raspberry Hard Elixir. The launch marks the first time Yards has created a packaged product with another company and is the largest-scale collaboration in the brewery’s history. The product, which was co-created by Yards and Gopuff, is now available in Philadelphia on the Gopuff app and website as well as in the Yards taproom. 

Thanks to Yards’ state-of-the-art facility, the two companies were able to experiment and develop new flavors to create a brand-new category of fun and accessible all-natural alcoholic beverages. After two years of extensive experimentation with natural flavors, the final Gopunch (6% ABV) product features a unique sweet, citrusy, and fruity profile with notes of raspberry, lemon, and lime. Plus, Gopunch is derived from all-natural sources - like beets, which give the beverage its blue color - and contains no artificial ingredients or high fructose corn syrup.

"Partnering with Gopuff was a natural fit for us at Yards," said Tom Kehoe, Founder of Yards Brewing Company. "Both founded in Philadelphia by college best friends, we hold strong commitments to the local community, uplifting local businesses, and driving innovation on behalf of our customers. We’re thrilled to begin bringing Gopunch to customers and look forward to continued collaboration with the Gopuff team."

Starting August 5, 2024, Gopunch will be available exclusively on Gopuff across Philadelphia and on-site at Yards, priced at $12.99 for a 6-pack.

The latest collaboration comes as Gopuff doubles down on its private label strategy, recently introducing a new Basically Premium offering and launching collaborations with Prime Video, Juvee, and Pure Green.