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BevNETPress Releases

Taika Introduces Strawberry Matcha Flavor to Adaptogenic Latte Line

PRESS RELEASE posted by Taika

Aug. 14, 2024 at 2:32 am

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San Francisco, CA -  Taika, makers of perfectly calibrated coffee and tea infused with adaptogens designed to inspire creativity, announces today the launch of the newest innovation of their ready-to-drink line – Strawberry Matcha Latte.

Building on the success of their hugely popular macadamia milk lattes, Taika’s new Strawberry Matcha Latte features a blend of ceremonial-grade matcha delicately sweetened with strawberries and creamy house-made macadamia milk. Made with zero added sugar, Taika’s Strawberry Matcha Latte offers functional benefits from Lion’s Mane mushroom for a brain-boosting pick-me-up, helping its drinkers feel inspired, not wired.

“The popularity of our matcha lattes has been extraordinary, and we are now the fastest growing ready-to-drink matcha latte in the US,” said Michael Sharon, co-founder and CEO of Taika. “Our customers wanted more flavor options, so we spent some time exploring the most exciting new flavors; after testing the Strawberry Matcha Latte with customers, we instantly knew we had a winner based on the immediate positive feedback and enthusiasm. Our new Strawberry Matcha Latte is first and foremost a deliciously smooth summer refresher and builds on our existing product line of outrageously delicious beverages designed to fuel your creativity.”

Taika’s full range of products, which are keto-friendly, non-GMO, plant-based, gluten free and sustainably sourced, are available nationwide at Sprouts, Whole Foods Market, Fresh Thyme, Erewhon and more, or available online at taika.co and Amazon. 

ABOUT TAIKA

Launched in California in May 2020 by two-time Finnish Barista Champion and top 10 World Barista Champion, Kal Freese, and early Facebook product veteran, Michael Sharon, Taika brings together the worlds of technology and food science by developing scientifically supported, perfectly calibrated blends of premium coffee and teas with adaptogens that are designed to fuel creativity. Academy Award® and GRAMMY®-winning, Emmy®-nominated writer, director, actor and producer Taika Waititi recently joined as Taika’s Chief Creative Officer. For more information on Taika’s products, please visit taika.co, or on Instagram @taika. 

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